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Learner Reviews & Feedback for Social Media Advertising by University of Colorado Boulder

4.7
stars
273 ratings
80 reviews

About the Course

Social media platforms are driven by digital advertising. As a result, social media advertising is affordable and can be purchased at almost any budget. Targeting options in social media advertising are also sophisticated. It is possible to tailor ads around a user’s behaviors (e.g., likes, posts and clicks). This course unpacks small business use cases of Facebook, Instagram and Twitter advertising. From basic campaigns, to advanced techniques including lookalike modeling and audience retargeting, this course shows how to effectively advertise on three major social media platforms....

Top reviews

LM
Sep 10, 2020

It is my favourite course so far! Just amazing content with tutorials, examples, extra readings. Just perfect! This course was literally what I needed. Thank you for creating such an amazing program!

VA
Sep 28, 2020

loved how informative and helpful this course was in giving an insider on social media advertising and the platforms out there that can be used and how to use them to your full advantage.

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76 - 81 of 81 Reviews for Social Media Advertising

By Peter J

Dec 15, 2020

There is a lot of great information in the course. I found the lectures to be a little less organized than some of the other courses I've taken on Coursera, which made note taking/studying a little difficult, but all in all pretty good.

By Margaret S

Dec 6, 2020

This course brought into perspective for me what social media marketing is all about. Very straight forward and the lecturer uses such relatable everyday examples. Loved it and thanks for such good delivery.

By Samyak K

Nov 24, 2021

The course provided at Coursera are really well organized and are really great for extra learning.

By Saba A

Aug 6, 2021

its a very good course I learned lot of about social media advertising

By Roger

Oct 3, 2020

Awesome! Great course for beginners...!

By Annesha g

Sep 22, 2020

i love this course