About this Course

Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Approx. 12 hours to complete
English

What you will learn

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Skills you will gain

Content Developmentcontent managementSocial Media MarketingContent MarketingMarketing Content Development
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Approx. 12 hours to complete
English

Offered by

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Facebook

Syllabus - What you will learn from this course

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Week
1

Week 1

4 hours to complete

Establish Your Presence

4 hours to complete
15 videos (Total 74 min), 7 readings, 3 quizzes
Week
2

Week 2

3 hours to complete

Social Media Content

3 hours to complete
11 videos (Total 60 min), 1 reading, 3 quizzes
Week
3

Week 3

4 hours to complete

Social Media Content Management

4 hours to complete
14 videos (Total 91 min), 3 readings, 3 quizzes
Week
4

Week 4

2 hours to complete

Evaluate Your Efforts

2 hours to complete
7 videos (Total 40 min), 1 reading, 2 quizzes

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About the Facebook Social Media Marketing Professional Certificate

Facebook Social Media Marketing

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