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Learner Reviews & Feedback for Introduction to Social Media Marketing by Facebook

5,569 ratings
1,830 reviews

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

Jan 16, 2021

This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.\n\nThank you Mrs. Anke

Dec 26, 2020

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!

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301 - 325 of 1,890 Reviews for Introduction to Social Media Marketing

By Jose S

Feb 9, 2021

Outstanding course! If you're looking to learn from 0 or to refresh your knowledge, it touches all the necessary points and goes beyond expected, 1000% recommended.

By David M

Dec 1, 2021

I learn a lot of new things in this course and now I believe I can reach all my goals in social media marketing. Even I leaned carrier options through this course.

By Chad B

Nov 10, 2020

Good introduction. I already have several years of experience in the field so I am ready to keep going & hopefully learn more of the things I do not already know.

By Berfin Y

May 17, 2021

This course was really helpful for me. I learnt all the necessary basics that I needed about Social Media Marketing and I am so excited to move forward. Thanks <3

By Nassif A K

Nov 8, 2020

As someone who has experience working in Social Media Marketing, I di recommend this course for both experienced individuals and beginners, especially the latter.

By Janingapara K

Sep 19, 2021

Miss Anke was clear and precise in all lessons and her vibrant personality kept me interested. Looking forward to finishing the rest of the Specialization course

By Ilyas S

Jun 22, 2021

Fantastic course helps to understand the basics of social media, general marketing ideas and communication with customers via variety of social media channels...

By Ahmed H N

Apr 1, 2021

I want to thanks the organiser for this Great course I am very happy to be one of the people who know this knowledge this is very great thanks Coursera , Anke :)

By David A

Jan 8, 2021

This was really good, it conveys a great sense of what social media marketing is all about and more, there's enough info to awake that curiosity within yourself.

By Alexandre

May 11, 2021

Love the content and the teacher, very well explained! Separated in small units, easy to take breaks to keep the optimum concentration. Love the course, thanks!

By Cherrynelle P

Jan 16, 2021

Very helpful, informative, and easy to digest. All the support materials (i.e. readings) also helped a lot in further explaining the lessons discussed per week.

By Margaret A L

Jan 14, 2021

Great general overview. With a nice mix of case studies, activities, and lectures. Well organized and easy to understand, learn, and apply to the 'real world'

By Bruno T A H

Oct 25, 2020

Excellent insight onto social-media marketing, even if you don't have any marketing background, it's also modern and attractive. Highly recommended for anyone!

By Sofoniyas T

Feb 27, 2021

this course is worth be taken by all entrepreneur, digital marketer and any one who loves leveraging social media for your own benefit, lost of insights in it

By Gustavo R

May 2, 2021

Es un curso que te explica paso a paso sobre el uso de las redes sociales y te da un panorama sobre como empezar a usarlos de una manera muy fácil y sencilla

By Pippa R

Feb 19, 2021

I thoroughly enjoyed the course and found the flexibility of learning as and when I can fit it into my working day great. I look forward to the next course.

By Shahul H

Oct 19, 2020

I would recommend this course even for experienced professionals as this is a well structured reminder of what, why and how to perfect the social media game.

By bc200203415 K U R

Dec 7, 2021

very clear and to the point lessons. I felt so convinient throughout the course.concise and easy to understand definitions are the good part of this course.

By Breanna L P

Aug 3, 2021

Great course for a beginner learning social media marketing. As a professional in SMM, this course was extremely easy as I have over 5+ years of experience.

By Calista P

Nov 20, 2020

Really helpful to Understand Marketing in General, From someone who doesn't come from marketing background to enhance your professional career in the future

By Basak U

Jan 25, 2021

Anke Audenaert is great tutor. Her style is simple and engaging. The content was very fluent and broken down very well. It was a great introduction course.

By Annel R

Nov 18, 2020

This is a great introductory course for those who want to dive in to Social Media Marketing. It is also good for people who will start up their businesses.

By Diego A M G

Nov 17, 2020

Great course! The videos are easy to follow and very interactive / visual. The contents are also very up-to-date, considering how fast social media changes

By Belyaev M A

Oct 31, 2021

The course is excellent, I have gained new knowledge that will be useful to me in the future, the only precipitate is an incorrect name in the certificate

By Nguyễn T T T

Aug 5, 2021

it is quite helpful in broadening knowledge about different social media platforms and how to apply to business. I think it needs more practical exercise.