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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

10,798 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews


Dec 26, 2020

Anke is just awesome! Her way of teaching the course keeps me engaged and eager to learn more. All the materials were explained in a clear, concise and and easy to follow ways. Really a great content!


Jul 20, 2022

I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much

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526 - 550 of 3,443 Reviews for Introduction to Social Media Marketing

By Natacha K

Feb 2, 2022

I love how the practical exercises really drive home the material covered. As someone that has never used social media, this covered all the bases. Thanks!

By Basak U

Jan 25, 2021

Anke Audenaert is great tutor. Her style is simple and engaging. The content was very fluent and broken down very well. It was a great introduction course.

By Annel R

Nov 18, 2020

This is a great introductory course for those who want to dive in to Social Media Marketing. It is also good for people who will start up their businesses.

By Diego A M G

Nov 17, 2020

Great course! The videos are easy to follow and very interactive / visual. The contents are also very up-to-date, considering how fast social media changes

By Alexandria W

Sep 20, 2022

This course allowed me to slow down and try each actionable to-do to see if it could work with my shop and it did. The teacher is engaging and I love it!

By Belyaev M A

Oct 31, 2021

The course is excellent, I have gained new knowledge that will be useful to me in the future, the only precipitate is an incorrect name in the certificate

By Nguyễn T T T

Aug 5, 2021

it is quite helpful in broadening knowledge about different social media platforms and how to apply to business. I think it needs more practical exercise.

By Silmi N I

Nov 10, 2020

I got some insights about social media from this course. After I learn this course, I know about the use of each social media and about the marketing too.

By Anjole K

Nov 29, 2022

I learned more than I could ever imagine about Social Media Marketing. The course helped me with my own business as well and how to help other companies.

By Shree G

Jul 16, 2022

It is an amazing course as it laid the foundation for social media marketing. Whoever wants to learn about social media marketing must start this course.

By Kaushik N

Jul 1, 2022

This is the best course if you want to learn social media marketing. The instructor in knowledgeable and intelligent. She explained every thing soo well.

By Celia M S C

May 4, 2022

It is very complete and it helped me to understand the work needed to be done on social media to know my customers and the content that I need to create.

By Carlos A L

Apr 21, 2022

I loved the course and the way of teaching makes it easy and interactive to see everything, it is a course where you learn a lot and it is quite complete


Nov 22, 2021

Muy buen curso, la manera de explicar ya abarcar todos los contenidos de forma dinámica se hizo mucho mas apetecible a la hora de entrar a ver los vídeos

By Lynne s

Feb 17, 2021

The instruction was very good and thorough. I did have a little trouble navigating the "to do" items. But I think it is because I am new to the format.

By Ana O

Mar 4, 2023

Excellent course! Very engaging and very well organized. I learned so much and was able to apply the knowledge right away. Thank you Coursera and Meta!

By Ali H A A

Nov 30, 2022

Nice, and easy to digest course.

would like to enlarge the Video Display so I can read the transcript together while the video working.

Thank you so much.


Sep 6, 2021

This course is very great and insightful. You should take this class if you are very interested in digital marketing, especially social media marketing

By Widdad S

Jul 30, 2021

very useful and informative course. easy t understand and elaborate with examples. very effective and the instructor is amazing in her way of explaining

By Chereise H

Jan 14, 2021

Great course. I feel So better equipped in understanding the different social media platforms. I love the instructor. She is very knowledgeable and hip!

By Jerson D R A

Nov 5, 2020

Awesome course, super cool information and data, and the professor was very profesional and what a level of expertise she has, everything was Wonderfull

By Mirvat A

Jan 3, 2023

The course helped me understand more details in marketing and the difference between choosing the right media and when we can choose the right platform

By Muhammad I

Dec 31, 2022

I found it really interesting & intriguing because it is precise & to the point. Enough for anyone to know what social media marketing is & its basics.

By Zaiga L

Dec 14, 2022

This course was challenging and dynamic. A lot of information and an attractive way of presentation. Useful materials that I can use in my future work.

By Marianela J

Nov 19, 2022

Very complete! I work in social media but without having an previous learning and I appreciated that the content is in order to understand this journey