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Learner Reviews & Feedback for Sports Marketing by Northwestern University

1,073 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews


Jul 13, 2020

I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.


Jan 27, 2020

I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.

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101 - 125 of 356 Reviews for Sports Marketing

By Javier Q B

Jun 8, 2020

Programa espectacular. Logre ver conceptos vistos en la Universidad pero ligados al deporte, algo que me apasiona desde pequeño.

By Omar C

Oct 25, 2022

It was a very informative and fun course. I defintely enjoyed getting creative with the Press Release and the Loyalty Program!

By Raúl E S S

Dec 12, 2022

Aprendí mucho sobre la estructura de mkt de un club deportivo, es muy claro y divertido aprender con temas muy interesantes.

By Emiliano S

May 25, 2020

Provides sports marketing concepts clearly and concisely. It also offers interesting interviews and videos with specialists.

By Nicolas A

Jul 4, 2020

Un programa genial que me permitió poder sumar muchos conocimientos en un area que me apasiona tanto como lo es el soccer.

By Andrew S

Jan 4, 2021

Throughly loved the course and learned a ton. I wish Candy Lee taught more marketing/communication courses on coursera.

By Javier A

Jan 14, 2021

Muchas opiniones e información sobre los diferentes aspectos del marketing y la comunicación en equipos deportivos.

By Francesca P

Jun 8, 2020

Excellent course for beginners in marketing. Loved it and it is highly recommended. Thank you Prof. Candy Lee :)

By albriham

May 27, 2020

Really like the course, very entertaining and bring all the speakers that experience in sports marketing field

By Aakash M

Jul 5, 2020

I like the course, the planning of the course was nice. Thank you, couldn't have asked for a better course

By Andrew D

May 24, 2020

Excellent course! Great variety of lectures. Engaging from start to finish with well-designed assignments.

By Irfan K

Feb 26, 2022

Journey was fantastic and very imformative. It was an in depth knowledge of Sports Marketing in totality

By Mostafa B

Dec 7, 2020

thank to northwestern university and BIG thank to P. Candy Lee for her time and information she gave us .

By Mahmoud B

Aug 4, 2020

It's been a great experience that's benefited me greatly, and I look forward to learning more in Coursera

By Badreldien A

Mar 15, 2022

If you are interested in sports marketing. This course will change your life. it's really wonderful .

By B V

May 8, 2020

I liked it. Good and detailed explanation, help me to get the info which was given by the professionals

By You Z

May 31, 2022

Nice course! It's really helpful or someone who didn't major in marketing but still wanna work on it.

By Caitlin H

Oct 8, 2020

This course is a great overview of many different aspects of sports marketing. I learned a great deal.

By Sarthak D

Sep 4, 2021

This is an excellent course with one of the best instructors' team! I learned a lot from this course!

By Kathryn R

Jul 22, 2022

fantastic course!! Not only was it incredibly fun but it was set up in an easy to understand way.


Jun 10, 2020

Well Structured Course. Simple and easily understandable. Enjoyed learning about Sport Marketing !

By rishi r

Jun 15, 2021

The course has provided framework and cleared the concepts on essentials of Sports Marketing.

By Nikhil V

Oct 12, 2020

I would gladly recommend this to anyone who would look forward to learning Sports Marketing.

By Kevin s

Apr 24, 2020

Amazing course 🙌

Must do it , very productive and helpful course .

Definitely useful ahead .!