ESSCA School of Management

AI-Powered Personal Branding : Storytelling & Communication

ESSCA School of Management

AI-Powered Personal Branding : Storytelling & Communication

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Tell your professional story clearly and memorably to strengthen your career development and professional opportunities.

  • Communicate your skills, experience, and value more effectively to employers, clients, and professional networks.

  • Write professional messages and adapt your communication to different situations, such as emails, meetings, interviews, and presentations.

  • Use Generative AI to prepare professional conversations, improve communication, and present yourself with greater confidence.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

October 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

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Build your subject-matter expertise

This course is part of the AI-Powered Personal Branding Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

In this module, you will learn how to use storytelling to make your professional journey clearer, more coherent, and more memorable. You will discover how storytelling connects your experiences, choices, professional profile, and value proposition into a narrative that others can understand, remember, and trust. You will also explore the key principles of effective professional storytelling, recognize common pitfalls that weaken credibility and clarity, and learn how to avoid them. Finally, you will discover how Generative AI can help identify patterns across your experiences, test narrative coherence, and refine your professional story while preserving authenticity, professional judgment, and alignment with your personal brand.

What's included

2 videos2 readings1 assignment

In this module, you will learn how to write professional communications with greater clarity and purpose, adapt your messages to different audiences, and use Generative AI to support the drafting, review, and improvement of written communication. You will discover how to structure messages around clear objectives, focus on what readers need to know, and ensure that your communications lead to meaningful action.

What's included

4 videos2 readings2 assignments

In this module, you will learn how to communicate more effectively in professional conversations by speaking with clarity and purpose, adapting your messages to different audiences, and using Generative AI to prepare for meetings, interviews, presentations, and other important interactions. You will discover how to define key messages, anticipate questions, structure your responses, and listen actively to create meaningful and productive exchanges. You will also explore how Generative AI can support conversation preparation, practice realistic communication scenarios, and help you improve your communication skills while maintaining authenticity, professional judgment, and ethical responsibility.

What's included

4 videos2 readings2 assignments

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Orsolya Sadik-Rozsnyai
ESSCA School of Management
4 Courses172 learners

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Frequently asked questions

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.