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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,852 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

MA

Feb 25, 2023

This course had more activities than all first 3 courses combined and I think even if I am confused about something in my job, I can refer back to all these activities and handle all my tasks.

AE

Oct 10, 2023

Great beginner course for those looking to learn digital marketing and email marketing. You will learn the fundamentals and get working knowledge of email marketing. I recommend this course.

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451 - 475 of 614 Reviews for Think Outside the Inbox: Email Marketing

By Nguyễn T Â

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Mar 9, 2023

Tuyệt vừi

By Md I A

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Feb 2, 2023

Excellent

By Mohamed S

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Jan 28, 2023

Wonderful

By Jeeva J

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Nov 1, 2022

very good

By ISAMARA L L S

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Jun 11, 2025

incrivel

By George P

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Aug 22, 2024

Awesome!

By FRANCISCO J V D S L

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May 23, 2024

Perfeito

By Royal K

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Jun 21, 2023

the best

By Melvin B

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Dec 9, 2022

The best

By Ciniya B

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Nov 16, 2022

helpfull

By Saira F

•

Nov 15, 2022

Good job

By Jiawei H

•

Nov 7, 2022

Awesome!

By ELHAMZA R

•

Oct 28, 2022

helpful

By Samuel E E

•

Oct 18, 2022

5 stars

By STUTI S

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Jan 12, 2025

perfect

By kajal t

•

Apr 19, 2024

amazing

By Macaulay E

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Jan 26, 2024

amazing

By Andres B

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Oct 13, 2023

amazing

By Hassan G

•

May 27, 2023

no idea

By CHRISTIAN C

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Apr 9, 2023

Super !

By Salah M A A

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Jan 3, 2023

perfect

By prakash r

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Dec 29, 2022

AWESOME

By Bảo T

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Dec 25, 2022

awesome

By Prince B

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Nov 12, 2022

Great!!

By kaushik d

•

May 22, 2025

Thanks