Explore the cutting edge of sports media as this course unpacks the trends and technologies redefining how fans consume and engage with content. From the explosive rise of streaming and OTT platforms to the pivot toward direct-to-consumer strategies, you’ll learn how personalized, on-demand media is becoming the new norm—and how to craft experiences that meet evolving expectations.
Trends and Innovations in Sports Media
Labor Day starts with $70+ in savings on Coursera Plus. Save 40% for 3 months.
Trends and Innovations in Sports Media
This course is part of Revolution in Sports Media: Innovative Strategies Specialization
Instructor: Marisa Sáenz
Included with Learn more
Ask Coursera
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Understand the impact of OTT and on-demand media models in sports
Explore immersive media formats and behind-the-scenes experiences
Analyze how esports and new formats are reshaping fan consumption
Skills you'll gain
- Brand Management
- Digital Media Strategy
- Driving engagement
- Social Media Strategy
- Video Production
- Augmented and Virtual Reality (AR/VR)
- Game Theory
- Media Strategy
- Data-Driven Decision-Making
- Community Organizing
- Revenue Management
- User Centered Design
- Media Production
- Social Media
- AI Personalization
- Media and Communications
- Content Creation
- E-Commerce
- Innovation
- Web Content
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
8 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Revolution in Sports Media: Innovative Strategies Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Design and Product
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Status: Free TrialReal Madrid Graduate School Universidad Europea
Why people choose Coursera for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
