When you enroll in this course, you'll also be enrolled in this Specialization.
Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate
There are 3 modules in this course
Ready to take your content from idea to execution? In this hands-on course, your instructor LAMZ, will guide you how to transform your long-form content into short-form pieces, optimize for search, and build a streamlined production system with AI. From video titles and descriptions to uploading across platforms, you'll master how to create and distribute content that ranks and resonates.
This course is designed for creators, coaches, freelancers, and digital professionals looking to simplify their content workflow and drive results. You don’t need prior AI or SEO experience—just bring your content ideas and we’ll walk you through the tools and techniques step-by-step.
By the end of this course, you’ll be able to:
* Build a long-form content strategy optimized for repurposing.
* Use AI to generate high-ranking video titles, descriptions, and hashtags.
* Set up an efficient content production process from ideation to uploading.
If you're tired of content overwhelm or guessing what works, this course gives you a repeatable strategy—powered by AI—that works smarter, not harder.
Instructor bio:
Lambros (Lamz) is an educator and entrepreneur dedicated to helping creators turn their knowledge into thriving businesses. With over 60,000 students worldwide, he has built a successful Course Creation Academy that empowers teachers to become entrepreneurs.
Through proven strategies and hands-on coaching, Lambros teaches the core principles of content creation—helping creators identify the right audience, design impactful info-products, and build sustainable income around their passions. His mission is to guide individuals into the digital renaissance, transforming expertise into opportunity.
Gear matters—but it doesn’t have to be expensive or overwhelming. In this short but practical module, you’ll explore recommended equipment and tools to help you produce high-quality content efficiently, whether you're just starting or ready to upgrade.
What's included
1 video2 readings1 assignment1 discussion prompt
Show info about module content
1 video•Total 25 minutes
Complete Gear Guide•25 minutes
2 readings•Total 60 minutes
Intro Reading•30 minutes
Project Instructions•30 minutes
1 assignment•Total 30 minutes
Module 1 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
New Discussion Prompt•10 minutes
Strategy and Repurposing Techniques
Module 2•1 hour to complete
Module details
Learn how to go beyond one-off content ideas and build a long-term strategy. You’ll use ChatGPT to develop a content plan and learn how to repurpose videos into multiple formats for better reach and efficiency.
What's included
2 videos1 assignment1 discussion prompt
Show info about module content
2 videos•Total 30 minutes
Creating a Content Strategy with ChatGPT•15 minutes
Turning Long Form into Short Form Content•15 minutes
1 assignment•Total 30 minutes
Module 2 Quiz•30 minutes
1 discussion prompt•Total 10 minutes
Discussion prompt•10 minutes
SEO and Course Wrap-Up
Module 3•2 hours to complete
Module details
Wrap up your learning by optimizing your content for visibility. You’ll explore how to use SEO tools and ChatGPT prompts to fine-tune your content for platforms like YouTube. This final module also provides a moment to reflect and prepare for what’s next.
Skillshare is an online learning community where you can take classes from real working creatives. Unlock personal and professional growth, build your skills, make connections, and find your happy place.
When will I have access to the lectures and assignments?
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.