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Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia

4.8
stars
362 ratings
76 reviews

About the Course

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Top reviews

MP

May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

AG

Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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51 - 74 of 74 Reviews for Cost and Economics in Pricing Strategy

By MA Y

Apr 03, 2020

Very helpful when making price decisions

By jaysheel s

Sep 08, 2017

Excellent course and excellent material.

By Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

By Sanjay K

Aug 11, 2017

Great Course, Thank you Darden and BCG!!

By DEBARUN B

Jul 31, 2017

Excellent Course for beginners.

By Jeevan J A

Jul 13, 2017

Offers great conceptual clarity

By Samay G

May 03, 2018

Very informative and practical

By MAURICIO O P B

Dec 24, 2017

excelent courses

By Akshat J

May 24, 2017

Great Course!!

By ROMAN S R

Oct 10, 2018

Excellent!!!!

By Seshu Y

Aug 31, 2018

Good Course

By adikeshav

Sep 22, 2017

ok

By Christian R L

Oct 12, 2017

an excellent course on pricing, taught by experienced practitioners, i found it very engaging and insightful over the course , few more cases and several in depth coverage over the material would give it a 5 star review. Great job by Darden and BCG, Worth the course fee.

By Boe C

Jan 23, 2019

Good instructor/prof. Material is a bit basic and some of the quiz and practice questions are less precise in the phrasing of question objectives than they could be but overall the material is informative and could be productively put into practice.

By Ryan Z

Dec 20, 2017

Pretty good content, but would have liked the option to do more practice problems, particularly problems using formulas from the course and real world applications. Overall it was a valuable course.

By Sharon M

Mar 11, 2018

A good course but there were places where I felt things weren't clearly explained. Also, the quiz questions were sometimes somewhat ambiguous.

By Souhad A Z

Aug 02, 2019

I liked the course, it was very useful though I believe some part should have been explained more. Overall, it was a very good one.

By Anurag P

Nov 19, 2018

Introductory level, but a fun course !! Not very hands-on but still will add to your knowledge.

Best Wishes.

By Guilherme M

Jan 02, 2020

A very good first step into the world of pricing.

By Youssef C

Nov 13, 2018

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By Kaikui W

Jan 25, 2018

Technical stuff is quite elementary

By xavier u

Nov 25, 2018

Very useful and clear but only good to obtain interesting learning material - NOT for certification

Peer reviews not working. If peers do not review your assignment , you cannot validate the course. I completed the assignment very early and I had no means to make peers review it.

ATTENTION: you can pay for the course and not be able to validate it only because peers do not review you assignment; and you have no control on that. Moreover, NO moderation on peer reviews resulting in low grading quality.

By Dominique V

Aug 17, 2018

I loved the course, but if you want an overview of Pricing Strategy at least I missed it in the course! This course focuses on how to do the maths of price elasticity which is good and interesting too!

By Luis F

Feb 05, 2018

Excellent content but no communication at all with the staff; all questions posted in the forums remained unanswered.