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Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia

532 ratings
122 reviews

About the Course

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Top reviews

May 7, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

Apr 5, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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76 - 100 of 119 Reviews for Cost and Economics in Pricing Strategy

By Ruben M

Jun 26, 2020

It gives good insight with few concepts and easy calculations.

By shivam p

Sep 23, 2020

Great learning even for novice learners, I am very impressed.

By Artsiom K

Jun 21, 2017

I would definitely recommend to anyone interested in pricing!

By Luis S

Aug 19, 2019

Is a good course that give you a large view abut pricing.

By Soren G

Mar 24, 2018

Excellent program. Well delivered and really interesting.

By Shubham M

Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

By Vivek K

Sep 11, 2020

Fabulous pricing insight for pricing innovation

By Danilo C P

Apr 25, 2017

Great course, with really insightfull topics.

By Linoy P J

Aug 3, 2020

Wonderful course. Really enjoyed learning!

By Junior V

Jun 14, 2020

Great content and delivery of key concepts

By Mohammad N

May 11, 2020

One of the best courses.

Thanks a lot :)


Apr 2, 2020

Very helpful when making price decisions

By jaysheel s

Sep 7, 2017

Excellent course and excellent material.

By Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

By Sanjay K

Aug 11, 2017

Great Course, Thank you Darden and BCG!!

By Diego A D

Jun 8, 2020

Very interesting and useful knowledge


Nov 29, 2020

Thank you for this valuable course

By Abhishek G

Jun 17, 2020

Awesome Course. Learned a Lot!!


Jul 31, 2017

Excellent Course for beginners.

By Jeevan J A

Jul 13, 2017

Offers great conceptual clarity

By Samay G

May 3, 2018

Very informative and practical

By Aansa L

Apr 27, 2020

Highly recommended course 👍

By Luca A S

Apr 16, 2020

interesting well prepared!


Jun 10, 2020

It was very helpful


Oct 18, 2020

Excellent content