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Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia

655 ratings

About the Course

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Top reviews


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Very helpful. The course provided conceptual insight in price setting methods apart from other relevant Technics and tools.


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Pretty good content, but would have liked the option to do more practice problems, particularly problems using formulas from the course and real world applications. Overall it was a valuable course.

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76 - 100 of 148 Reviews for Cost and Economics in Pricing Strategy

By Eladio M

Nov 17, 2018

Really useful course that I can recommend to every business manager

Excellent professors

By Antonio I M d A

Nov 30, 2020

Lots of practical and useful information that we can see in our day to day operations.

By Jason K

Jul 11, 2019

Really enjoyed the class. I would highly recommend this class to any business person.

By Fábio I A

Dec 17, 2018

An amazing content that allows me to understand serious companies pricing strategies.

By Ravi K

Jan 17, 2020

I have gained good skills about price optimisation and this course is very helpful.

By Ismail A S

Aug 29, 2017

This is an insightful and educative course to prepare anyone for a pricing career.

By Sumit M

Jun 3, 2017

Course content was good, although it was simple, they can be made more rigorous.


May 11, 2020

Provides a good understanding of the pricing concepts involved related to cost

By Brian L

Sep 14, 2019

This course was well structured and the videos and assessments quite engaging.

By Nariman B

Sep 20, 2020

Challenging at times but full of detailed and valuable information. Loved it.

By Martin R

Jul 24, 2017

Really nice course, well explained, and a lot of examples from actual cases!


Jun 14, 2020

Well structured course to learn the price strategy with practical use case

By Prashant K

Nov 16, 2019

Fantastic course with good inputs and material on fundamentals of pricing.

By Karene D

Apr 24, 2017

Insightful course that provided a concise overview of pricing strategies.

By Felipe O

Sep 13, 2018

I loved the course, it is both a theoretical and applied sound program.

By Evgeny L

Aug 31, 2018

Great course. Strong theoretical base linked with practical exercises

By chintamani M

Feb 2, 2020

excellent course and directly applicable for my current pricing job

By Ruben M

Jun 26, 2020

It gives good insight with few concepts and easy calculations.

By shivam p

Sep 23, 2020

Great learning even for novice learners, I am very impressed.

By Artsom K

Jun 21, 2017

I would definitely recommend to anyone interested in pricing!

By Jesús M S G

Apr 26, 2021

Learned a lot about the basics of pricing! Great Course!!

By Luis S

Aug 19, 2019

Is a good course that give you a large view abut pricing.

By Soren G

Mar 24, 2018

Excellent program. Well delivered and really interesting.


Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

By sumangal c

May 5, 2021

Great course good for learning the basics of Pricing.