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Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia

656 ratings

About the Course

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Top reviews


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All you need to understand about calculations and economics regarding pricing is explained, in detail, using clear examples and with great material to feel satisfied about complex information.


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A good course but there were places where I felt things weren't clearly explained. Also, the quiz questions were sometimes somewhat ambiguous.

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101 - 125 of 148 Reviews for Cost and Economics in Pricing Strategy

By Vivek K

Sep 11, 2020

Fabulous pricing insight for pricing innovation

By Danilo C P

Apr 25, 2017

Great course, with really insightfull topics.

By Abigail J

May 13, 2022

Good course to learn the basics of pricing

By Linoy P J

Aug 3, 2020

Wonderful course. Really enjoyed learning!

By Junior V

Jun 14, 2020

Great content and delivery of key concepts

By Mohammad A

May 11, 2020

One of the best courses.

Thanks a lot :)


Apr 2, 2020

Very helpful when making price decisions

By Jaysheel S

Sep 7, 2017

Excellent course and excellent material.

By Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

By Sanjay K

Aug 11, 2017

Great Course, Thank you Darden and BCG!!

By amit a g

Feb 23, 2021

Nice course and everybody must pursue.

By Diego A D

Jun 8, 2020

Very interesting and useful knowledge

By Zineb A M

Nov 29, 2020

Thank you for this valuable course

By Abhishek G

Jun 17, 2020

Awesome Course. Learned a Lot!!


Jul 31, 2017

Excellent Course for beginners.

By Jeevan J A

Jul 13, 2017

Offers great conceptual clarity

By samay g

May 3, 2018

Very informative and practical

By Deepak G

Jan 28, 2021

awesome content and learning!

By Aansa L

Apr 27, 2020

Highly recommended course 👍

By Luca A S

Apr 16, 2020

interesting well prepared!

By Yomna E M E

Mar 11, 2024

Perfect and helpful


Jun 10, 2020

It was very helpful

By Sara H

Oct 18, 2020

Excellent content

By Felipe P C

May 27, 2020

Excellent course.

By Rishi S

Aug 31, 2021

Very informative