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Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia

4.8
stars
656 ratings

About the Course

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Top reviews

CA

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All you need to understand about calculations and economics regarding pricing is explained, in detail, using clear examples and with great material to feel satisfied about complex information.

SM

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A good course but there were places where I felt things weren't clearly explained. Also, the quiz questions were sometimes somewhat ambiguous.

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126 - 148 of 148 Reviews for Cost and Economics in Pricing Strategy

By Gurpreet A

Apr 11, 2020

Fantastic course

By MAURICIO O P B

Dec 23, 2017

excelent courses

By Akshat J

May 24, 2017

Great Course!!

By Roman S R

Oct 10, 2018

Excellent!!!!

By MRINAL G

May 9, 2020

nice content

By Seshu Y

Aug 31, 2018

Good Course

By XIAOTIAN D

Jul 1, 2020

INSIGHTFUL

By C P R T

May 5, 2020

good

By Adikeshav c

Sep 22, 2017

ok

By Jose A H L

May 9, 2022

.

By Alan W Y P

Aug 28, 2021

5

By Peggy L

Apr 10, 2021

it is indeed a very beginning level. Remind me what I learned from CFA. The only downside about this course is that there are too many questions in the videos (compared to any other courses I've taken), I'd rather they all sum up in one long practice list, need to almost constantly click and click and click in each one of the recordings........too annoying.

By Tian L

Oct 12, 2017

an excellent course on pricing, taught by experienced practitioners, i found it very engaging and insightful over the course , few more cases and several in depth coverage over the material would give it a 5 star review. Great job by Darden and BCG, Worth the course fee.

By Deleted A

Jan 23, 2019

Good instructor/prof. Material is a bit basic and some of the quiz and practice questions are less precise in the phrasing of question objectives than they could be but overall the material is informative and could be productively put into practice.

By Ryan Z

Dec 19, 2017

Pretty good content, but would have liked the option to do more practice problems, particularly problems using formulas from the course and real world applications. Overall it was a valuable course.

By Munafahemad K S

Aug 23, 2020

Very helpful. The course provided conceptual insight in price setting methods apart from other relevant Technics and tools.

By Godfrey M R

Jun 9, 2020

Concepts are well explained for each learner to understand, grasp the knowledge and apply the same in real business.

By JOSE S C

May 21, 2022

Great course to start a journey into pricing optimization!

By Guilherme M

Jan 2, 2020

A very good first step into the world of pricing.

By Youssef C

Nov 13, 2018

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By Kaikui W

Jan 25, 2018

Technical stuff is quite elementary

By Andrei K

Feb 9, 2022

Mixed reaction, Ron from Darden is very knowledgeable, but does not explain well enough and does not spend enough time to explain examples.

By Renato C M C

Jan 9, 2023

niguem responde no fórum,