Chevron Left
Back to Cost and Economics in Pricing Strategy

Learner Reviews & Feedback for Cost and Economics in Pricing Strategy by University of Virginia

442 ratings
92 reviews

About the Course

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Led by Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Top reviews


May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.


Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

Filter by:

51 - 75 of 90 Reviews for Cost and Economics in Pricing Strategy

By Karene D

Apr 24, 2017

Insightful course that provided a concise overview of pricing strategies.

By Felipe O H

Sep 13, 2018

I loved the course, it is both a theoretical and applied sound program.

By Evgeny L

Aug 31, 2018

Great course. Strong theoretical base linked with practical exercises

By chintamani M

Feb 02, 2020

excellent course and directly applicable for my current pricing job

By Artsiom K

Jun 21, 2017

I would definitely recommend to anyone interested in pricing!

By Luis S

Aug 20, 2019

Is a good course that give you a large view abut pricing.

By Soren A G

Mar 24, 2018

Excellent program. Well delivered and really interesting.

By Shubham M

Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

By Danilo C P

Apr 26, 2017

Great course, with really insightfull topics.

By Mohammad N

May 11, 2020

One of the best courses.

Thanks a lot :)


Apr 03, 2020

Very helpful when making price decisions

By jaysheel s

Sep 08, 2017

Excellent course and excellent material.

By Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

By Sanjay K

Aug 11, 2017

Great Course, Thank you Darden and BCG!!


Jul 31, 2017

Excellent Course for beginners.

By Jeevan J A

Jul 13, 2017

Offers great conceptual clarity

By Samay G

May 03, 2018

Very informative and practical

By Aansa L

Apr 28, 2020

Highly recommended course 👍

By Luca A S

Apr 16, 2020

interesting well prepared!

By Felipe P

May 27, 2020

Excellent course.

By Gurpreet A

Apr 11, 2020

Fantastic course


Dec 24, 2017

excelent courses

By Akshat J

May 24, 2017

Great Course!!


Oct 10, 2018



May 09, 2020

nice content