University of Virginia

Digital Business Strategy

Taught in English

2,365 already enrolled


Gain insight into a topic and learn the fundamentals

Michael Lenox

Instructor: Michael Lenox


(38 reviews)

Beginner level
No prior experience required
5 hours to complete
3 weeks at 1 hour a week
Flexible schedule
Learn at your own pace

What you'll learn

  • How to assess an organization's digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities.

  • How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions.

  • How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths.

  • How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value.

Details to know

Shareable certificate

Add to your LinkedIn profile


4 quizzes

See how employees at top companies are mastering in-demand skills


Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review


There are 4 modules in this course

We live in a fast-moving world where the start-of-the-art technology of today could be obsolete by next year and the pressure for organizations to digitally transform impacts virtually every industry and company. This week, we’ll explore the critical role of strategic thinking and the challenges and opportunities today’s organizations face with the rise of the digital age.

What's included

7 videos2 readings1 quiz1 discussion prompt

Platforms have been transformational in the digital age as they enable value-creating interactions between external producers and consumers. This week, we’ll explore the challenges presented by the rise of platforms, the ubiquity of network externalities, and the frequent presence of winner-take-all markets.

What's included

8 videos1 reading1 quiz

Competing in the digital age can often seem like a battle to be the last platform standing. However, the impact of digital technology is often subtler and more far-reaching. This week, we’ll explore new ways of creating and capturing value in a world where digital technologies are helping deconstruct value chains and creating new opportunities for organizations to compete.

What's included

7 videos1 reading1 quiz

The digital age has spawned a dynamic, hypercompetitive environment that places a primacy on innovation. However, successful organizations must be able to nimbly adjust to an every-changing competitive environment. This week, we’ll explore the importance of appropriating value from innovation by leveraging your organizations unique complementary capabilities and resources.

What's included

7 videos1 reading1 quiz


Instructor ratings
4.9 (12 ratings)
Michael Lenox
University of Virginia
24 Courses449,512 learners

Offered by

Recommended if you're interested in Business Strategy

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 38


38 reviews

  • 5 stars


  • 4 stars


  • 3 stars


  • 2 stars


  • 1 star



Reviewed on Oct 12, 2023


Reviewed on Dec 5, 2023


Reviewed on Oct 3, 2023

New to Business Strategy? Start here.


Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions