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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

3,763 ratings
1,085 reviews

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

May 19, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

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526 - 550 of 1,089 Reviews for Digital Product Management: Modern Fundamentals

By Abu B S

May 30, 2020

it is fantastic courses, from this courses I learn much marketing knowledge. thank u

By Harish K R

Dec 12, 2019

Excellent course structured perfectly and had a great experience learning the module

By Geetha P

Jun 29, 2018

Good course for obtaining a complete fundamental overview of being a successful PM !

By Tomas E H

Oct 29, 2020

This course is essential for understanding todays software and product development.

By dilip b

Jul 18, 2020

Course was outstanding and Mr Alex Cowan style was highly impressive, all the best.

By Will V

May 24, 2020

Great content with challenging questions but just right for a beginning PM. Thanks!


Oct 3, 2019

Really liked the course - I would recommend highly - must have for Product Managers

By Jamie R

Jan 22, 2018

Very good learning videos with excellent accompanying materials on Alex's website.

By Kiara C R

Oct 17, 2021

Muy buen curso, aprendi a tener mayores conocimientos de como se crea una empresa

By Jackson T N

Jan 25, 2021

Pleasure the opportunity to study Digital Product Management of this university.

By Subish V

Apr 5, 2020

Its really commended course to understand Product management tools and Techniques

By Richa

Jun 29, 2021

The course gives a detailed insight into digital product management fundamentals

By Enes A

Nov 5, 2020

Alex is an engaging and pedagogue teacher. Course has a lot of relevant content.

By Bettina A

Oct 11, 2020

An amazing course. This is a great first step into the product management world!

By Nikhil M

May 5, 2020

Content helped me in polishing my skills and help to think deeper about product.

By Thiago M B

Dec 27, 2019

Excelente curso! Recomendo para todos que desejam atuar como gerente de produto.

By Neeraj K

Mar 21, 2021

It is a great course to help existing product manager to work more effectively.

By Derek M

Mar 3, 2021

Outstanding course! Great detail broken down into segments easy to comprehend.

By Javid K

Feb 3, 2021

Thx Alex and all team who worked on this course for a such clear interpreting !

By Jeffrey K

Sep 17, 2020

Excellent video lectures, great explanations, awesome real-world PM interviews!

By Stephen C

Jun 16, 2020

Best online course I have ever done. Great content, pacing and teaching methods

By Andrey L

Nov 18, 2019

Great course to be introduced into the PM profession and skills! Many thanks!!!

By Shiraz Z K

Jan 6, 2019

Excellent course. Very informative interviews with industry experts. Thank you.

By Jesse J

Sep 10, 2021

Excelente material didático. Me ajudou muito a conhecer esse universo digital.

By Jayaprakash A

Sep 8, 2021

Good one to learn about Product management and innovation to keep product life