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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

5,131 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation:

Top reviews


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I work as a product manager and this course was very very useful to me.

It is concise, to-the-point and practical and also gives clues about the potential useful areas to further your studies.


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PM tools referred are easy to grasp, which can be related to your current projects. Alex pace was perfect and he covered all aspects of product management with plenty of examples and interviews

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851 - 875 of 1,360 Reviews for Digital Product Management: Modern Fundamentals

By Thomas N

Oct 28, 2017

Awesome course, recommend to everyone!

By Sai L

Jun 30, 2017

Loved it all. Thank you so much Alex .

By Susan M A

Nov 7, 2022

Practical in everyday decision making

By Aditya I

Apr 22, 2021

Love this course!! Thank you, Alex :)

By Mahima A

Oct 25, 2020

course is amazing though little slow.

By Raviteja R S

Dec 14, 2020

A great course, absolutely loved it.

By Deepu S N

Oct 11, 2020

Awesome course with lots of insights


Mar 5, 2020

Excillent course very helpful for me

By Robin J

May 11, 2018

Excellent course to the fundamentals

By Chelsea V

Sep 29, 2022

Great information and great tools!

By Estelle C

Sep 23, 2021

Very interesting course many thanks

By James N

May 15, 2020

Amazing Course! Highly Recommended!

By Laxmi

May 14, 2020

All required knowledge is available

By Kapil D

Dec 20, 2019

Excellent material, perfect example

By pratibha m

Jun 27, 2021

beutifully explainedand crafted !

By Emily V H

Nov 1, 2020

I learned so much from the course.

By Rena H

Jun 15, 2022

Great overview for aspirign PMs!

By Mohammad R H

Jun 28, 2023

This is a great course for start

By Jacob J S

May 8, 2021

Master Alex is great! Thank you!

By Karim K

Oct 14, 2020

I found this course very useful.

By Shifana F

Aug 15, 2020

Very very useful course coursera

By Chahil P

Jun 25, 2020

It was really a great experience

By Abdulelah A

May 6, 2020

It is really helpful, Thank you!

By Alexis A

Feb 16, 2020

Straight to the point. Excellent

By Luiza G

Sep 8, 2023

Great course and a great tutor!