NK
5.0Reviewed Dec 23, 2018
This course covers all the necessary and much required fundamentals about the product management. The course structure is very well balanced and covers all the aspects of product management. Thanks
Digital Product Management: Modern Fundamentals
Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.
Status: Ideation
Status: Customer Insights
BeginnerCourse11 hours
Featured reviews
JB
5.0Reviewed May 19, 2019
I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.
SK
4.0Reviewed Nov 2, 2019
PM tools referred are easy to grasp, which can be related to your current projects. Alex pace was perfect and he covered all aspects of product management with plenty of examples and interviews
MR
5.0Reviewed Mar 9, 2020
I was looking into getting into PM, I think it s a great overview of the role with practical tools to keep in mind. Loved the course, will make more confident in my next role and interviews.
SG
5.0Reviewed May 21, 2020
It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.
MT
5.0Reviewed Nov 5, 2020
Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.
AL
4.0Reviewed Jun 12, 2019
Weeks 2-4 were great; week 1 was more tedious (I found). The class does provide useful tools throughout the weeks and also equips the learner with appropriate terminology tp use with management.
JW
5.0Reviewed May 22, 2019
I'm totally a Newbie about Digital Product Management. I learn a lot of New Things. I hope this Certificate will advance my career. Thank you Professor Alex Cowan for teaching me a lot of things.
PV
5.0Reviewed Apr 25, 2020
Very informative and well structured. Alex is very knowledgeable and he is capable of transfer his experience into practicable real business examples. Well done guys, I enjoyed taking this course!
HS
5.0Reviewed Jun 3, 2022
Very insightful course for people trying to learn what product management is, in fact it is equally good for product managers to review and reflect on their current practices and focus areas.
KB
5.0Reviewed Aug 21, 2020
The instructor was successful in explaining concepts, as if his listeners are at a basic level of background and understanding of digital product management, while doing it on a steady pacing.
MB
5.0Reviewed Nov 17, 2022
A must take course! Whether you're new or refreshing skills - you'll learn something new. It delivers a punch but manages to keep it in manageable bite size pieces for you to dive into after.