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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,132 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1626 - 1650 of 1,756 Reviews for Marketing Analytics

By Sagar H V

Jan 9, 2019

Enjoyed the course.


Jul 10, 2021

Outstanding course

By nikhil h

Oct 28, 2020

really good course

By Deleted A

Oct 21, 2020

Have not completed


Sep 2, 2020

good one for sure

By Aditi S

May 10, 2020

Awesome loved it!

By Jorge P

Jan 4, 2017

Excellent teacher

By Gokul R

Aug 29, 2020

It's really good


May 30, 2020

very good couese

By Geraldine

May 2, 2020


By Phitcha P

May 1, 2020


By Joram W

Nov 12, 2020

amazing course

By Anjali

Oct 8, 2020

It was amazing

By Muhammad F

May 20, 2020

Squash time :D

By Cyril K

Jan 4, 2021


By Siddhant B

Apr 21, 2020


By Luis H M R S

Aug 27, 2018

Good Course.

By Snehil P

Aug 25, 2020

good course

By Somesh M

Jul 15, 2020


By Ammar A

Jul 4, 2020

thank you



By sourabh

Jun 18, 2020

Nice course

By suraj

May 3, 2020

good course

By Mohamed I

Sep 8, 2021

It is good

By Uyen H

May 22, 2020

I like it!

By 肖夏

May 1, 2020