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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

5,923 ratings
1,700 reviews

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews

May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1626 - 1650 of 1,695 Reviews for Marketing Analytics

By Shubham D

Sep 9, 2017

Some areas are very easy whereas some areas are very difficult. There is no alignment in the syllabus. Can look over the issue.

By Sharron D

Mar 24, 2016

Very good information a little confusion with the regression it's like doing algebra but I like the course.

By siddhant g

Sep 30, 2019

very basic coverage of all the topic, i was expecting some in depth knowledge for the price i have paid

By Poorvika B

May 25, 2020

More of theory and less of practical experience. But a nice experience for beginners

By Deeksha G

Aug 7, 2020

the course was knowledgeable, although more emphasis could be given on explanation.

By Agnė F

Jun 29, 2020

The information itself is ok, but I was not a fan of the actual "story-telling".

By R R

May 7, 2018

Compared to the other courses that I have done this was not very interesting

By Kelly L A

Aug 25, 2017

This teacher is not very good explaining.. besides.. he goes pretty fast

By antanasp

Sep 5, 2017

The first lessons were really good then the quality went down.

By Avinash R I

Mar 3, 2020

Felt that the course is too basic. Should have more details.

By Fred Z

Dec 6, 2015

It has great content.

A good investment of your time.

By Deb J R

Jun 6, 2020

Should have been more practical in terms of hands-on

By Md. R N B

May 22, 2020

less relation between course content and Quiz


Jun 16, 2020

a bit complicated after 3 week onwards

By Wong M W

Apr 8, 2017

Interesting, and helpful.


Aug 8, 2021

Needs to be updated

By mohsen y

Nov 14, 2015

Not bad by the now

By Ajay K K

May 16, 2020

It was good

By sudhira p

Feb 8, 2017


By nguyen d

Sep 28, 2021

This is way below my expectation and waste of time.

The instructor just bring out the Airbnb's case study and expect you to be able to analyze your own business while there's nothing in common. Not every company own the same rich data from customer reviews. In fact, business models like Airbnb and some of its peers are one of a kind and if you can relate then congrat. The case is not for me.

By Angela P

Jun 11, 2019

The professor's joke about the vegetables and squashes are very bad jokes and becomes very annoying as the class goes one. The numbers are old and should be updated. The content is very light and the application exercises are not very applicable in real life. Peer-reviews are so subjective... But i learned a few things, so not all bad I guess

By Ana

Aug 17, 2020

The course introduction shows that the course is based on data analytics but you need to pass some weeks to get the analytic parts. it doesn't meet my requirements and not the same as was introduced. The contents different from the quiz and every try makes the quiz questions change. That mean I never know what the correct answer was.

By Hamesuda M

Apr 20, 2020

I feel like points the instructor talking are not well-organized. It's hard to follow and sometimes it's just full of reading (from what he already wrote down).

By Aliza R

Sep 1, 2020

The principles I'm sure are highly useful, but it's poorly explained and hard to follow.

By András K

Apr 1, 2018

Typical university course: low level of practical understanding or usability.