This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
By Natalia K•
Awesome course that quite lucidly explains what you must know about the basics of marketing analytics! I'm not an economist, but found this course very helpful. Thank you very much for this course!
By Prathamesh S•
Excellent course. The instructor is really good and explains all concepts and calculations really well. The quizzes are challenging and effective. Loved every bit of this course. Highly recommend.
By Abhimanyu k•
Thanks for providing such a grasp of thoughts about marketing analytics. The way prof presented examples, calculations are outstanding. I was naive to analytics but I didn't face any difficulties.
By Andrea R•
I learned a lot of theories and applications. Professor Rakjumar goes in-depth in explaining how everything is interrelated. The quizzes give the right balance between challenging and comfortable.
By Sreejith N•
This is a very nice course that takes you through some interesting analytics concept - there is a good deal of problem solving or quantitatives involved which as marketers we need to get used to.
Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.
By Vivek S•
This is one of the most well explained and important certification for any marketer. Raj has explained such a tough topic perfectly in a very easy and stress free manner. Highly Recommended.
By Naima N S•
Very demanding course, lots of mathematics! But it is nicely explained! However, the feedback culture was unefficient because people don't really care about giving you constructive feedback.
A must learn and it is totally worth it. Level is east to medium. The concepts like CLV , Regression and others are explained in best way . 100% recommended for MBA or equivalent students.
By ANUSHKA J•
Thank you for teaching me this amazing course. I was scared at the beginning but then as sir explained it became easier and interesting.
Thanks again for making this course so enlightening.
By Ilona S•
Raj will remain the best professor I have seen on the internet, so well described. even though it is just a basic level of analytics, Raj makes us believe that harder levels are possible!
By Naphatsorn D•
This course provides immediate knowledge about marketing analytic. However, I think the lecture note or some citing material should be given for provide better understanding to learners.
By Karthik O•
This course just blew my mind. It really was interesting to know how some simple and abstract topics like brand value etcetera could be precisely monitored and tweaked using mathematics.
By Anna-Sophie G•
The Marketing Analytics course was great! It gave me great insights into metrics, procedures and the basic nomenclature needed to perform marketing analytics. I can really recommend it!
By Noah B•
Very good course on Marketing Analytics. Especially good for someone looking to enter the field of marketing analtytics or for marketing managers who are trying to be more data driven.
By Ramil N•
Hello, I received very useful information. Thank you all. Especially Jen Chick, Paul Flugel, and Paul Hunter gave a very good report. It was interesting and I will listen to it again.
By GEMMA J•
Professor Raj is very nice. He explains it way that it's very easy to comprehend and not too overwhelming in terminologies. It is very useful for my marketing career
Good luck Prof Raj
By adyasha p•
It was an amazing experience to take the course. I was an absolute beginner in marketing analytics. This course surely gave me a great start for exploring more things in this domain.
By Nishant G•
Very informative and enriching experience to study Marketing Analytics with such a great and humble facilitator.Thank you Coursera for this platform which is a plethora of knowledge.
By Shubham C•
It was a good experience to done this course from coursera that what i had learned about marketing analytics is that there are better opportunities to apply the skills in the future.
By Vivek R•
This course provides great insight into marketing analytics. The module is designed in such a way that you don't lose interest. Also, quiz and assignments are engaging. Great course.
By Taufan D•
great course indeed. I learn how to calculate CLV, that is so crucial to determine marketing budget. I also learn how to build causality between independent and dependent variables.
By MD A S•
I learnt a lot from this course and this was just the surface of marketing analytics. I am going to delve deep into the world of analytics because this course has lit my interest up
I learned a lot from this course. This course really help me to understand and analyze about marketing.
I learn how to Building Brand Architecture, Design a Marketing Experiment etc.
By cherry p•
The course is really insughtfull and full of learning, I haven't seen this type of course which don't just provide you certificate but also provide learning with proper satisfaction