Jun 30, 2018
A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.
Mar 25, 2018
I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.
By Ankit K A•
May 14, 2018
A great course for beginners to learn and start with. Engaging videos and discussions. Loved the course.
By Sahil G•
Jun 18, 2018
Should include more practical examples. Overall it was a great experience.
By Owais S•
Apr 15, 2018
This was a very comprehensive course! Professor Venkatesan's good nature , humor and expertise made many of the classes go by quickly! I do recommend this course to anyone looking to learn more about Marketing Analytics in a manner that is detailed and informative! Thank you, Professor Venkatesan! :)
By Dr. P R K•
Sep 06, 2018
Good introductory lectures on the topics. However, as Raj repeatedly makes clear his arithmetic is terrible and thus misleading in many places. If the lectures can't be redone, at least an updated formulary with correct formula should be provided. In many places when he means percentage he uses fraction and viceversa. Otherwise, the course material is all good and informative.
By Abhinav M•
Oct 25, 2018
The concepts were well explained.
By Luis H S•
Aug 27, 2018
By Vipin B•
Nov 26, 2018
Easy to understand and applies to the project you are working on. Explains why you are doing certain things and what extra can you do when you are working on a marketing analytics project.
A good course to get your basic clear..
By Avaneesh k•
Apr 28, 2019
More content would be more beneficial.
By Josephine F•
May 06, 2019
The professor was great! Easy to understand. Loved how I could pause my course when I needed and resume anytime that was convenient to my schedule. I learned a lot about what it takes to make a good marketing decision. Hope to use what I learned in real life marketing experiments.
Founder of Mother of Innovation
By Vinay P•
Jun 15, 2019
Good explanation with a number of real-life cases.
By Martez M•
Jun 24, 2019
Class was wonderful and very insightful. It was challenging and I had to work very hard. The only negative, is no access to a professor, mentor, or any other class governance to help you out with questions. Teachers never respond to emails or questions. Otherwise, highly recommended!
By Muhammad S Z•
Jun 30, 2019
Said course is a good starter to for learning Marketing Analytics
By Ralitsa T•
Jun 07, 2019
I would suggest supporting the new terminology with more examples.
By Rajeshkumar A•
Jul 28, 2019
Great course with amazing examples. Thanks it was great learning different aspects of marketing analytics
By Tanya S•
Aug 11, 2019
Great Balance of Theory and Practical Understanding. Considering there is a lot of data generated in this world, this course is great to learn on the uses of data obtained from Marketing process
By CHANDAN K•
Aug 23, 2019
the course structure is but it should be more collaborative.
By Rakhul N•
Aug 28, 2019
Good Beginners course For Marketers!
By Abhiyan V•
Aug 27, 2019
It was great to get basics insights into various marketing analytics tools and terminology. The course was well-paced and structured. Thanks.
By Savinay K S•
Sep 19, 2019
Going good So Far.. Only issue is we did not discuss how we arrived at the numbers shaded in green. Like R Squared and P value.
Sep 02, 2019
this course is really helpful for those who study marketing first time.
By Andrew B•
Oct 22, 2019
In my opinion this is a great course to see whether you are interested in the broader field of marketing analytics. You are introduced to many concepts used in this field and get an idea of what some of your responsibilities would be. One thing I would have benefited from is an idea of what kind of software/tools are used to do this work on a daily basis. I am curious about what taking this the next step would be and imagine it would be learning how to use one of the common tools to do this work in industry.
By Aishwarya L R•
Oct 26, 2019
Good start for the ocean on Marketing Analytics!
By Muhammad A•
Nov 20, 2019
It was very simple to understand after a while, however, if you're a newbie to marketing and if you think marketing is only selling your product then you're very mistaken. At least I was. I would recommend before enrolling into this course you study at least something before enrolling. Also, do get yourself some paper and pens because you'll need to write down some formulas.
Nov 21, 2019
By Pengkai X•
Mar 25, 2019
The course provides good background information about marketing and basic analytics methods. But there are not many examples in each module and not enough mathematical explanation for each calculation.