Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
By María C L•
It's not what I was expecting. I don't feel comfortable with the way the instructor conveys the topics of the course. On the other hand, in general, I found the content too soft (and I do not have a marketing background) so I get bored easily with the lessons. Since I am more a quant person, I was hoping to delve into the quantitative approaches to analyze marketing data but simply the course isn't designed that way. Maybe I did not read the description carefully.
By Liza P•
Material is interesting and the instructor seems knowledgable however he does not explain concepts clearly and moves way too fast. Formulas are not provided and quizzes test concepts not taught. I spent a lot of time conducting outside research to actually learn concepts. I was also disappointed in the lack of resources for help. I wish the instructor or mentors were available in the discussion forums.
By Saheli B•
The course was good enough. It had enough problems and assignments to give a clear understanding of the concepts. Although the explanation was mostly understandable and simple, in a few areas, like in the experiments module and calculation of sales lift, it got very confusing. I had difficulty in understanding that module. Nonetheless, this course proved valuable to me.
By Mari I•
While the course was fairly easy to get through, I wish the professor would introduce formulas in its blank form before filling it in with examples. I struggle with math and it's difficult to try to learn a formula and how to apply it to certain marketing techniques outside of the course when your only exposure to it is filled with example numbers.
By KRITIKA G•
It covers basics of marketing analytics and not a very advanced level. For advanced levels you may want to look at other courses on MA. The professor is good and helps gain understanding of the topic succinctly . It is good to start with but advanced knowledge will be required to better understand the topic.
By Li Y•
The course content is not very well organized or structured, it makes the content forgetable and I always find myself missing the key points of the course. And the course material is mostly words or charts, so it's actually a bit boring. Hope the developer of this course can add more elements to it.
By Binoy P•
Quite informative but the instructor need to be more clear in his explanation. More than once I found error in his formula. That results in more confusion for the viewer.
Worst part is him going overboard with squash and vegetable analogy. Please stop dad jokes.
By Naomi F G•
Explanations were quite difficult to follow and exams contained questions that weren't explained properly during the videos. Questions should be in line with examples of the video classes and I felt some of them were more complicated.
By Shahrukh s•
I believe there should have been a little more in depth discussion and application and regression. The content of week 1 does not include any squash!! so I believe a course on analytics without numbers seemed quite weird
By Arush S•
Assignments could be more comprehensive and more practical tasks ensured deeper learning. Moreover, topics like CLV were not covered in detail. Else the course was good for someone will no or little knowledge. Cheers!
By Garyfallia K•
It was an nice experience! I am studying food science an technology and one of my courses was marketing and alalytics , concequently this experience with coursera helped me to comprehend to a better extend marketing
By Pengkai X•
The course provides good background information about marketing and basic analytics methods. But there are not many examples in each module and not enough mathematical explanation for each calculation.
By Sherry C•
I wished there was more of a breakdown of how to use excel to compute R square and essential metrics for a regression line. The course seems a bit outdated. The instructor was a bit repetitive..
By Vinyas N M•
Brilliantly designed Course
Calculations have to be explained more Logically, especially regression
I ,being a statistics student ,could not understand the logic behind the calculations done
By KARUNYA K G•
it was very nice course and we known about what is marketing analytics in the real business life it was very easy to understand and I was understand that what is marketing in business.
By Bernard Y•
High level introductory course into marketing analytics, but mostly theoretical. More hands on session would be really helpful in driving the concepts into practice.
By SUBODH A S•
want a little bit more clarification about all thing all this tech in short but I learnt to many new things and also how to apply things which I know.
By Malladi R G K•
this course is great except it didn't explained the practical analytic tools. the math done and things put together is confusing
By Shubham D•
Some areas are very easy whereas some areas are very difficult. There is no alignment in the syllabus. Can look over the issue.
By Sharron D•
Very good information a little confusion with the regression it's like doing algebra but I like the course.
By siddhant g•
very basic coverage of all the topic, i was expecting some in depth knowledge for the price i have paid
By Poorvika B•
More of theory and less of practical experience. But a nice experience for beginners
By Deeksha G•
the course was knowledgeable, although more emphasis could be given on explanation.
By Agnė F•
The information itself is ok, but I was not a fan of the actual "story-telling".
By R R•
Compared to the other courses that I have done this was not very interesting