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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

6,355 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Top reviews


May 10, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 7, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

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1801 - 1815 of 1,815 Reviews for Marketing Analytics

By La T

Jul 17, 2020

This evaluators of this course seems to be quite lazy

By Noopur p

Aug 9, 2020

my peer review is still not done. this is hopeless


Mar 27, 2022

Give me feedback to sbmisubmit my assassignment

By 김장순

Mar 4, 2024

Chapter.5 Peer evaluation is not taking place.

By Aamir G

Aug 10, 2020

The instructor himself not explaining well...

By Eugene S

Jun 17, 2018

too basic n theoretical, unnecessary jokes

By Mahdi T C

Jun 22, 2018

This course is much more difficult


Nov 4, 2020

Aun no recibo la certificación

By svlhinn m

Jul 31, 2016

A little be difficult for me.

By bouthayna m

Dec 7, 2018

pourquoi les quiz sont payés

By Kanhaiya P

Jun 24, 2020

course is too advanve


By Thierry L

Oct 6, 2020

Cannot unsubscribe !

By Suyash P

Mar 6, 2018


By Serina

Oct 24, 2020


By katty t

Jan 16, 2021