This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
By Pareshnath M•
Great Insights into marketing analytics. The course modulator is very charming and keeps us the interest with varied real-life examples and solutions. Many marketing concepts are brushed up in this course along with marketing analytics
This was a well structured class with a great instructor. The concepts were explained in a simple manner along with plenty of real-life examples. Calculations and formulas were also introduced slowly with plenty of practice (squash!).
By Greg H•
Very excellent course! The instructor was so fantastic in his ability to describe in-depth concepts in a relatable way and I feel like i learned many skills that I can apply to my current career right away. Thank you UVA and Coursera!
By Heifa B K•
A very insightful course. it seemed easy at the beginning but get more complex and deeper over the sections. Mr. Raj had shown an amazing ability to explain the hardest topics, concepts and methods with much fun and easiness. keep up!
By Lokesh P C•
Informative, learnt a lot of new things.
The act of presentation of the topics was also fantastic, as the professor kept the students engaged and had a friendly approach.
Looking forward to learn many more subjects on this platform.
By Md J I P•
The journey was phenomenal. The instructor has a really good sense of engagement with students. I highly recommend to those who have a humungous hunger for learning marketing analytics. Trust me this would be your best choice so far
By SUJAY K•
A great course for beginners in marketing studies. this provides all the basic ideas about marketing and also the models,calculations of various parameters and experiments on marketing. Thank you for making such an amazing course!
By Neerav G S•
Thank you very much for this course, Sir certainly helped me develop new perspectives and gain insights. Will definitely need more practice though, but making notes alongside helps. Thank you for preparing the assignments for us.
By David J•
Learned the basics of marketing plus some. Understanding and knowing how to calculate Customer Lifetime Value is a must for any business. Just one of may fundamental concepts in the course. It's challenging but worth the effort.
By Abigail Y O•
The course was very insightful and fun. I have a better understanding on why it is important to understand the importance of marketing experiments that help inform better marketing decisions. I will definitely miss the squash!!!
By HARSHIT K•
I always thought marketing is all about pitching your product to the right audience but never thought that your selling could also be measured in such a way. A great course I would suggest every marketing enthusiasts to take!!!
By Sehresh M•
It is really good course, all described topics are highly important to know for everyone who working with data , information and marketing. If anyone want to know about marketing analytics I will recommend to join this course.
By Hillary H•
I really enjoyed this course and diving deep into the analytics side of marketing. Learning and understanding how much goes into a product and why certain marketing campaigns happen where and when they do are very interesting.
By Rofif Z•
Thank you for your knowledges and fun learning in Marketing Analytics Course, Mr. Raj and Darden School. As Mathematics student, this course is really helpful for me to be applied in real life and field. Cheers from Indonesia!
By SHASHWAT V•
Excellent course content. Has been taught from the perspective of a beginner which made it easy to understand and further develop my interest in Marketing Analytics.
Thank you Darden School of Business and Professor Rajkumar.
By Renan C L•
Content is not easy if you never studied market analytics. Professor Raj is Amazing and Fun - You will love him - Also You Gonna Learn Many Things - They Content is really important to business . Sure Recommend to this course
By Shrinidhi R•
The teaching methodology is too good. The way the course is designed with taking real-life companies marketing example is commendable job. The problems technique were also good. Definitely recommend this course to my friends.
By Aurelia R D•
Great course! A very good source of information and practice exercises to understand better and fix what you've just learned. Raj Venkatesan is a passionate teacher who makes enjoyable every part of the course. I recommend!
By Bagas C N•
It was a good course and very insightful, yet challenging course at the same time. Shifted from STEM background into social-humanities studies really drives my interest and willing to learn such an interdiciplinary studies.
By Cindy B•
Raj is a good teacher, he explains the lessons clearly and makes the sessions fun. The lesson plans are structured well and easy to follow. Practice quizzes are definitely helpful to align with our (students) understanding.
By Arpit S•
Its a great course to learn. I got to know many different parameters to analyze the consumer behavior and all. It gives us broad idea about the how to use the data for analyzing the consumer behavior and their attributes.
By Maxim K•
Very nicely designed course, I have about 10 years of experience in Marketing Analytics and still found many very useful tools for analysis. The quantitative part (squash time :-) is especially impressive - two thumbs up!
By Apurv A•
I would strongly recommend this course to all the marketers out there who want to learn the basic nuances of practical and quantifiable marketing models such as interpreting regression outputs, calculating CLVs, ad lifts
By Maleah M•
Learned WAY more than I could have ever hoped, my brain hurt a little at points, which I take as a great sign. I absolutely adored the professor, he's odd comic relief and rationalization of his environment was awesome.
By SOUMYA S•
It was a nice journey to basics and squashy mathematics in marketing through this lecture. i really enjoyed the class and i'm pretty sure that this class will help me a lot when i enter into the real world of marketing.