About this Course

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Learner Career Outcomes

50%

started a new career after completing these courses

33%

got a tangible career benefit from this course

12%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

English

Subtitles: English, Vietnamese

What you will learn

  • How to connect strategic analysis to strategy execution using hypothesis testing to unearth key assumptions and assess their validity

  • Four different approaches to strategy formulation and how governance ties into effective strategy formulation

  • Use the 4A Model for effective strategy execution to ensure appropriate human and organizational resources are in place

  • Tips from industry experts for successful strategy development and execution

Skills you will gain

Strategy ImplementationStrategy FormulationBusiness StrategyBusiness hypothesis testing

Learner Career Outcomes

50%

started a new career after completing these courses

33%

got a tangible career benefit from this course

12%

got a pay increase or promotion

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Approx. 10 hours to complete

English

Subtitles: English, Vietnamese

Offered by

University of Virginia logo

University of Virginia

Syllabus - What you will learn from this course

Content RatingThumbs Up97%(1,894 ratings)Info
Week
1

Week 1

2 hours to complete

Strategy Analysis

2 hours to complete
8 videos (Total 40 min), 2 readings, 1 quiz
8 videos
Strategic Analysis3m
Strategic Analysis: Steps 1-34m
Strategic Analysis: Step 45m
Strategist'sToolkit: Hypothesis Testing4m
Strategy Research8m
Strategy Analytics7m
Module Lessons1m
2 readings
Course Overview & Requirements10m
Get to Know Your Classmates in Discussion Forums10m
1 practice exercise
Strategy Analysis40m
Week
2

Week 2

2 hours to complete

Strategy Formulation

2 hours to complete
11 videos (Total 71 min)
11 videos
Strategy in Organizations7m
Strategy Formulation: The Strategic War Room7m
Strategy Formulation: Rapid Prototyping4m
Strategy Formulation: Design Thinking6m
Strategy Formulation: Business Model Canvas7m
Corporate Governance8m
The Human Factor9m
Common Strategy Execution Mistakes7m
Key Strategy Execution Questions4m
Module Lessons4m
1 practice exercise
Strategy Formulation40m
Week
3

Week 3

2 hours to complete

Strategy Implementation

2 hours to complete
13 videos (Total 88 min)
13 videos
The 4A Model of Strategy Execution7m
Introduction to Alignment6m
Achieving Alignment8m
Introduction to Ability9m
Investing in Talent9m
Introduction to Architecture6m
How Architecture Drives Performance8m
Architecture Best Practices4m
Introduction to Agility6m
Agility through Organizational Learning6m
Agility through Unity and Fluidity5m
Module Lessons2m
1 practice exercise
Strategy Implementation40m
Week
4

Week 4

5 hours to complete

Practical Perspectives

5 hours to complete
14 videos (Total 87 min)
14 videos
Shannon Smith, CEO Abundant Power2m
Byrne Murphy, DigiPlex9m
Carolyn Miles, Save the Children8m
Rick Edmunds, Strategy& PwC10m
Bob Hugin, Celgene7m
Rick Paschal, Darden '895m
Sunil Ghatnekar, The Coca-Cola Company2m
Jerry Peng, Tranlin, Inc.10m
Dean Scott Beardsley: Background2m
Dean Scott Beardsley: Perspective14m
Dean Scott Beardsley: Process6m
Dean Scott Beardsley: Advice4m
Conclusion38s

About the Business Strategy Specialization

This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own....
Business Strategy

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

  • This Course doesn't carry university credit, but some universities may choose to accept Course Certificates for credit. Check with your institution to learn more. Online Degrees and Mastertrack™ Certificates on Coursera provide the opportunity to earn university credit.

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