Chevron Left
Back to AI Applications in Marketing and Finance

Learner Reviews & Feedback for AI Applications in Marketing and Finance by University of Pennsylvania

40 ratings

About the Course

In this course, you will learn about AI-powered applications that can enhance the customer journey and extend the customer lifecycle. You will learn how this AI-powered data can enable you to analyze consumer habits and maximize their potential to target your marketing to the right people. You will also learn about fraud, credit risks, and how AI applications can also help you combat the ever-challenging landscape of protecting consumer data. You will also learn methods to utilize supervised and unsupervised machine learning to enhance your fraud detection methods. You will also hear from leading industry experts in the world of data analytics, marketing, and fraud prevention. By the end of this course, you will have a substantial understanding of the role AI and Machine Learning play when it comes to consumer habits, and how we are able to interact and analyze information to increase deep learning potential for your business....

Top reviews

Filter by:

1 - 15 of 15 Reviews for AI Applications in Marketing and Finance

By Abir G

May 7, 2022

One of the best courses to understand the application of AI in Marketing and Finance. Professors bringing in such valuable examples made this course a treat to follow. Thanks a lot, Coursera.

By Ifeoluwa E

Oct 13, 2021

The lecture for week3 wasn't great. Other's were awesome and information well passed

By Ross B

Oct 26, 2021

I´m giving the lower rating overall for the specialization. I completed all the required material (including peer reviews) but was still not awarded the certifcates. I placed a lot of time and effort and this is very unfair.


Jul 11, 2022

i am a ml and data science student who wanted to learn about its application in business so i easily understnad the conceots of it but this course is so great it can teach language of ai to complete beginner

By Rolando R

Aug 8, 2022

Great content and materials are easy to follow. The interviews with executives specialized in the matter enrich the content as well. Thanks so much!

By Juan M F

May 16, 2022

AI procedures and techniques seem to be so trivial and easily applied according to these brand new approaching.

By prahlad p

Jan 28, 2022

Very basic course no maths or programming

By Gokul P

Oct 5, 2021

A really good course. Was an amazing one


Feb 24, 2022

Good knowledge & examples about AI & ML

By Andrii G

Mar 9, 2022

Interesting course! Play Hard, Go Pro!

By 龚超

May 19, 2022


By Ajita S

Jan 22, 2022

Thank you for simplifying the concepts as much as possible! The confusion matrix is still little confusing for an individual like me who is not from a finance background. However, i had done a little more research before taking the test which did help me. Thanks again for putting this together...great learning journey!

By Dominica P

Jun 10, 2022

Great course that built upon the previous course in the specialization. I enjoyed that there was no peer review for this course, but week 3 was a bit dense for those not familiar with the credit risk sector.

By William S

Jul 19, 2022

finance and fraud applications were most interesting

By Ashutosh B

Apr 24, 2022

M​ore applications use cases in detail