Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.
Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.
By Nour W A•
It was by far the most interesting and amusing course I have taken on coursera. It is absolutely life changing and i think that knowing these strategies will benefit everyone interested in building their own business, marketing their products or changing a behavior in a society or among peers.
By Fatima Z R•
I highly recommend this course to students with interests in social marketing, consumer behaviour and researching online communities. Five stars to Professor Jonah Berger; his lectures ignited my curiosity to get his book "Contagious: Why Things Catch On" and it's now on my to-be-read list.
By Cristopher T•
The course is awesome the explanations were clear and easy to understand. However the only and remarkable problem was the extremely low volume of the audio, it was pretty hard to understand the good lectures without using headphones or a speaker. I really hope Coursera staff could fix it.
By Maria S•
The professor explains everything in a way that is very easy to follow. He uses good visuals and speaks clearly and I feel as though I finished this course with very valuable information that I can apply to my career. I was able to finish this whole course in one day. Highly recommend.
By Faizzan M•
As a digital Marketer & a content producer I found this course to be very effective. It refreshed a lot of ideas for me & identified the problems i was facing in creating viral campaigns. I would suggest others to take this course, It is going to help you in creating viral campaigns.
By J C•
I HIGHLY recommend this course! Jonah Berger structured a very useful content in a way that's very easy to comprehend and memorize. His examples are simple but effective and help A LOT to understand how the mechanics of marketing work. Amazing. Thank you Both Coursera and Jonah!
By Burak Ü•
It was such a great lesson with the concise explanations of the concepts. The teacher definitely broaden my vision about spreading contagious content through different strategies. The knowledge that I learned through this lesson will help me in my job and in the future as well.
This course is amazing! It contains all the information that you need; all the videos are accurate and provide you only the necessary useful material - no extra useless lectures. Huge thank you to the Professor for this valuable source of information! I absolutely recommend it!
By Mariana L•
Loved this course! Learned to understand how things go viral. The professor made the course fun to watch by adding interesting videos and making each section less than 10 minutes. By doing that I was able to remain focused and actually learn!! Everyone should take this class!
By Uchenna N•
This course provides material vital to the success of any marketing campaign. I learned what makes products and services more appealing to their target market, and how this information is shared. I recommend this course for any small business owner or marketing professional.
By Estela M•
An extraordinary course that teaches clearly that is needed for our content to become viral. It's not luck thing is to apply what we learn in our company here. You're a beginner or not, here you will learn new techniques that worked to expand your brand. Highly recommended.
By Kate D•
I participated in this course, I read his book and I'm in love. I love how easy he breaks down core concepts in marking and helps a student and business person like myself walk away with action items. I learned things I could use to improve my marketing strategy tomorrow!
By abhishek p s•
It is an awesome course and has taught me a lot. It teaches as to why creating viral content is not a random phenomenon, but ha science behind it. It teaches creating sticky ideas, use of Networks, Marketing strategies and a lot more. All in all, it is a very nice course.
By Kevin H•
I feel like I understand everything that's both annoyed me and provoked my interest about marketing and the things that spread through social media. Presented excellently with confidence in the research!
Very thankful for the wealth of information provided in this course!
By Juliesse M C•
I really enjoyed this course. It is given that I learned a lot but what surprised me the most is how fun and enjoyable the lessons were. They weren't dragging. Jonah Berger is such a great speaker that I felt like I was just talking to a friend while learning from him.
By Lorraine S Y L•
Professor Jonah Berger's lectures are very engaging, with good use of his tone of voice. The course material, examples and case studies are applicable to one's daily life hence, it'll be easier to recall and apply what we have learnt. Highly recommended course to take.
By Jenney S•
Jonah Berger is engaging and funny whilst opening your eyes to situations and possibilities through stories. The course is a brilliant taster for the subject matter and makes you want to discover more of his work, like an angry panda whose cheese you've just rejected.
By Jasmine C•
I love this course! There is a lot of useful information. He explains everything in a way that is simple and easy to understand. This course has valuable information that I'm sure will help me in the future when I try to market my products. I definitely recommend it!!
By GABRIELA N M•
Conheci Jonah Berger a partir do livro Contágio, anos atrás. Adorei a experiência de poder rever alguns dos exemplos do livro e perceber como o material é altamente atual e muito importante para a realização de conteúdos que causem efeitos e emoções e tragam retorno.
By Md. A F K•
Prof. Berger is an amazing teacher. This entire lecture was fascinating, intriguing and thought provoking at the same time. Myself being a lecturer of marketing will be able to teach my students much better with the examples and analogies I've learnt in this course.
By Ada T•
A lot of this course is based on the topics Professor Berger spoke about in "Contagious". It was an interesting course and I think if applied in all marketing strategies, can be helpful in determining how successful a campaign could be. I enjoyed taking this course!
By marjorie f c•
I enjoyed the course immensely. The lectures were both interesting and informative and I can honestly say that I have learned something new. I now have a set of tools and knowledge that I can apply to my work. The course has definitely met most of my objectives.
By Zannina A•
Apart from the well structured classes and the great instructor what is most fascinating is that the key messages which are meant to be conveyed, effortlessly stick to your mind and you are finishing the course knowing that it felt great to enrol for this course.
By Barry S S•
I loved it! Once I got started I couldn't stop learning. The lecturer knows how to get your attention with his captivating stories. A very practical way to get your ideas, messages, products and services to stick with customers and to trigger them into action.
It's really very innovative idea of sharing a thing like that....the idea of crafting a contagious content is just eye catching and interesting...and is really very helpful...and I enjoyed learning the science and psychology behind the popularity of a product!