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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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451 - 475 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Olga B

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May 21, 2020

Absolutely loved this course! Short, engaging, informative, straight to the point. I completed it in only 2 days. Thank you so much!

By Sol A O

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Sep 23, 2017

Great course!!!, important info on how the brain works! and the message composing skills that we should use when compossing content.

By Heather R

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Sep 5, 2017

This course was really helpful. It even highlighted some of the things I do, but didn't understand the science behind why it worked.

By Bharath N

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Jul 3, 2017

Amazing Course. Got to learn many things and started applying in real time with my projects. Will definitely recommend it to others.

By Bisi O

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Jul 2, 2017

I really enjoyed this course! It talk me a lot about marketing and social interactions and I highly recommend for others to take it.

By Margaret G

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Jun 27, 2017

a course that is in line with current marketing strategies and helps one develop appropriate social media content for your audiences

By Ignacio V

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Dec 9, 2015

Excellent, very practical and interesting cases. A combination of marketing, human psychology and sales.

Thinking of buying the book.

By Albert T

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May 3, 2020

The course even with little background about marketing can give you a backbone on creating content to promote a product or service.

By NISHANSHU K T

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Apr 25, 2020

It's a light but highly effective, fresh, and useful marketing course. If you are interested in marketing you must try it for sure.

By Ching-Wen L

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Jul 26, 2017

Love the course. The professor speak clearly. He make the topic easy to understand. e.g. gave clear and easy-to-understand example.

By Deniz K

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Jun 26, 2017

Prof can try speaking a bit slower. English may be second language to many people and it would mkae it easier to follow the lesson.

By Estefania G P

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Aug 14, 2022

Awesome course, time well spent. Full of practical examples. Now, I am ready to try concepts, tips and best practices into my job!

By Esmeralda C

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Mar 16, 2022

Very insightful!

Prof. Berger is a great comunicator and transfer concepts in a very easy to understand way.

Thank you Professor.

By margarita a

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Dec 15, 2020

This has been one of the best courses I`ve taken in coursera. Easy to understan, clear and with not much work...perfect for adults

By Sumit J

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Aug 15, 2019

This course is literally something that deconstructs everyday marketing we see online and around. Very insightful and informative.

By Nikolai

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Aug 10, 2017

I like this course, but it's too short, without practical exercises. Hope they will add it.

Please, add it, I will take it again (:

By Ahmad Z

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Mar 15, 2021

It was so great to enroll this course even if i did not purchase the the certificate but i have learned a lot

thank you very much

By Seoyun L

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Sep 7, 2020

Interesting content that is well presented in a concise and fun fashion. Great integration of videos and slides within the video.

By Brenda N

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Jun 10, 2020

Every insightful course, and also very easy to understand as the lecturer was relating everything to day to day life. Thank you.

By N E

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May 20, 2020

The professor designed a really well thought out and engaging course. I really enjoyed this and felt like I got a lot out of it.

By Swetha N

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May 4, 2020

The instructor taught very useful information. Like other courses in coursera, there can be some article suggestions to be read.

By Kewal R G

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Mar 25, 2020

the ideas and the examples with clear explanation made this course one of my favorite course in this platform. thank you so much

By Clare A M

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Mar 8, 2019

Great Course, very clear, concise and informative. Great teacher who gave stimulating examples to help memorize the information.

By Nelda M

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Mar 3, 2021

Very useful information presented is a very inviting manner. The Professor was engaging and the content was easy to understand.

By Tengis B

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May 24, 2019

Great course!

Some examples were a bit old for the sector. But the concept itself is still very contagious. Highly recommended!