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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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901 - 925 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Aneta R d S

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Mar 26, 2019

Very interesting, presented in a clear and interesting way.

By Nicole M

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Jan 20, 2018

really enjoyed it, not too drawn out and has great concepts

By Oscar A H A

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Feb 19, 2017

need more reference abpout the books about viral marketing.

By Eufrocina B

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Sep 25, 2020

The most fascinating and engaging course I've done so far!

By JESUS G D

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May 2, 2020

Marvelous course, one of the best professor i've ever had.

By Philip J

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Apr 23, 2020

Great class, what an amazing instructor! Totally recommend

By Cyrine B

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Oct 27, 2019

Amazing and catchy content ! I really enjoyed this course

By Scott S

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Nov 4, 2018

Very interesting content and easy to understand and apply.

By Chuong T

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Nov 10, 2017

Short, Concise, and to the point. Love the video example.

By Luiza T

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Oct 25, 2017

Amazing course, super informative, interesting and smooth.

By Agustín N F C

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Oct 30, 2016

Really good, lot of ideas came out to me from this course!

By Tomás M

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Feb 9, 2016

El curso es excepcional. Muy útiles y repletos de ejemplos

By Glendyne R

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Apr 18, 2025

Great info with an engaging instructor. I learned a lot.

By Helmi H

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Apr 8, 2020

Thanks professor, practical knowledge, easy to implement.

By Gianfabio I

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Mar 24, 2020

Excellent, well presented, strcutured, easy to understand

By Angeli G

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Sep 18, 2019

This was interesting and led me to explore other courses.

By Diego E

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Sep 20, 2018

Genial curso! Muy interesante y lleno de buenas ideas. :)

By Joseph O

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Apr 30, 2017

If you want to get anything to go viral; get this course!

By Nebojsa V

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Dec 12, 2016

Very short and very precise. One of the best I had so far

By Robert B

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Nov 17, 2016

Really useful and very interesting - I loved this course!

By Vira A

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Aug 8, 2016

awesome structure of courser and very clear explanations!

By Lili (

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Nov 1, 2022

Muito bom, contribui muito para meu sucesso profissional

By Stanislav S

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Jun 28, 2020

Magnificant for understanding viral marketing influence.

By Sandra F

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Apr 26, 2020

Very good course tu understand how marketing viral works

By Jacob F

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Oct 9, 2017

Amazing, quick and efficient. Would certainly recommend.