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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,303 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

BG

Nov 15, 2022

Nice summary of research behind the power of social media, and a useful background for understanding and adding rigor to planning the structure of marketing to win word of mouth from viral content.

GM

Jul 29, 2016

This is the first online course I've completed. I really found it so useful that I took several notes. Looking forward to another advanced course in the same field and by the same instructor.

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976 - 1000 of 1,683 Reviews for Viral Marketing and How to Craft Contagious Content

By Ritika D R

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Oct 8, 2017

So many use cases and real life examples! Loved it!

By Katerina T

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Jan 7, 2017

A lot of great information and very easy to follow.

By Samuel F

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Sep 27, 2016

Some great marketing points, thanks Professor Jonah

By ENIS R

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Sep 7, 2021

Excellent course. Very happy to have participated.

By April R E

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Feb 27, 2021

Useful insights. thank you so much! God bless you!

By Douglas J S

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Apr 30, 2020

Insightful. Brilliant strategy. Clearly explained.

By Antonio D

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Oct 20, 2017

Excellent course about viral marketing! well done!

By Charl M D A

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Oct 17, 2017

Very great and helpful content! Thanks Mr. Berger!

By Tsz H D K

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Jun 7, 2017

Easy to understand and follow.

Useful information.

By Noha A

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May 29, 2017

Super easy, fast, strait to the point, and helpful

By Magdalena A

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Apr 24, 2016

Very useful and enjoyable! I totally recommend it!

By Alex M

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Oct 12, 2019

Most interesting course I have ever took!

Love it!

By Giorgi M

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Jun 24, 2017

Simply and at the time very useful, thanks a lot.

By Ong S

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Apr 9, 2017

Easy to follow, with many examples to learn from.

By mahmoud e

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Jun 3, 2024

I learned a lot from this course, I recommend it

By Reinhard S

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Jul 18, 2021

It was so great to learn from him! Thanks a lot!

By Mohammad A P

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Jun 16, 2020

Very interesting way of teaching. Loved the way.

By Nevena V

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Jun 10, 2019

Great course! Very useful and explained clearly.

By Faith A A

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Mar 7, 2019

Amazing course you cannot afford to miss out on.

By Jennifer A

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Dec 31, 2018

Straightforward introduction to Viral Marketing.

By Vainathayamalan V

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Sep 17, 2017

Excellent Content and Videos were so interesting

By David R S T

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Jul 22, 2017

This course was extremely insightful. Thank you!

By Nichole z

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Mar 27, 2017

useful content and absolutely enjoyed the course

By Abhishek G

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Oct 15, 2016

great one. I enjoyed it and learned alot. Thanks