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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,967 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews


Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

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1001 - 1025 of 1,600 Reviews for Viral Marketing and How to Craft Contagious Content

By Humoud A

May 15, 2020

amazing and full of new useful information

By Kylee L

Apr 9, 2020

Great, relevant information. Thanks, Prof!

By Yaroslav

Mar 22, 2020

Very successful and useful course! Thanks.

By Arturo O

Aug 11, 2017

Very useful information and great teacher!


Jul 14, 2017

Perfect. High quality and useful knowledge

By Vishal M

Dec 24, 2016

Loved this super easy to understand class!

By Peter K

Dec 22, 2016

Great information with practical examples.

By Martin B

Oct 11, 2016

Very informative, practical course. Thanks

By Ahmed M A A

Jun 3, 2022

Amazing instractur and very good content.

By Annapaola R

Feb 7, 2021

Well explained, easy to follow, fabulous!

By Uzma S

Mar 14, 2020

it was a great course and i enjoyed alot.

By M F C

Jan 21, 2018

Loved it. I hope it will help. Thank you!

By Vineet N

Oct 3, 2017

Amazing insight in such simplified manner

By Marcos V

Aug 25, 2022

Really useful and good teaching methods.

By Vasya L

Jun 1, 2020

Great course with outstanding professor!

By frances b

Apr 16, 2020

GREAT!!! Thank you, I could not log out.

By Ana K Á O

May 10, 2019

I loved it. Very useful and interesting.

By Olga C

Mar 4, 2017

Отличный курс, хорошие примеры, советую!

By Arie v G

May 28, 2016

great course, very practical information


Jan 24, 2023

Amazing course, on spot video examples.

By Mariam A

Dec 18, 2022

best marketing course i took ever❤️❤️❤️

By alaaeldin A

Nov 11, 2022

Quick insights and valuable infromation

By Dwi m s

May 30, 2021

Very insightful and easy to understand.

By Jan W

Oct 13, 2020

Great work and very imformative course!

By Mehak B

Sep 25, 2020

Great instructor and very rich content!