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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,967 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews


Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

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1026 - 1050 of 1,600 Reviews for Viral Marketing and How to Craft Contagious Content

By Liz D

May 6, 2020

Me encantó el curso. Aprendí muchísimo!


Jun 4, 2019

I learnt a lot of new things. Thank You

By Chloe D

Mar 4, 2019

Very interesting and well-taught course

By Mohammed G

Oct 31, 2018

it us more helpful and ifulances thanks

By Sophia P D

Jan 22, 2018

Very useful and great insights! Lots of

By Paolo M

Jun 3, 2017

Very interesting course, great trainer.

By Cristina C

Dec 1, 2016

Excellent course - useful and engaging!

By Hussein K

Dec 26, 2021

It was in-deed a very good experience.

By Pietro K P

Jun 15, 2020

Excellent, simple, right to the point!

By Jack B

May 20, 2020

Very useful and incredibly convenient!

By Mikhail B

May 4, 2020

Fantastic course! Thank you very much!

By Paul I

Apr 18, 2020

great course, very clear and concrete!

By Swati

Jan 19, 2020

Wonderful course - Crisp and succinct!

By Piyush G

Oct 23, 2017

Brilliant course! Addictive in itself!


Aug 25, 2017

Structures approach, fun and hands-on.

By Ahmed E

Aug 9, 2017

very eye opener for techniques and tac

By Carlos A R R

Jul 18, 2017

Very nice course, I enjoyed it so much

By 'Kunle A K

Mar 18, 2017

Quite apt & easy to understand & apply

By renata s

Sep 27, 2016

well designed, interesting and useful.

By G H M

Dec 21, 2022

Very insightful and practical course.

By Kenneth L

Oct 12, 2022

This was a clear and concise course.

By Aldona

Jun 17, 2022

well packed set of useful information

By Indraneel G

May 15, 2020

Fantastic course with great learnings

By Vedika P

Nov 18, 2019


By Jesus A

May 25, 2017

Well, this gringo know what he say!!!