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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,967 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews


Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1051 - 1075 of 1,600 Reviews for Viral Marketing and How to Craft Contagious Content

By Raquel N

May 15, 2017

Pretty useful in day to day projects.

By Johanna A M A

Dec 4, 2016

Concise and straight to the point! ;)

By Tyron S

Oct 26, 2016

Fantastic course and very informative

By Noorhayati S

Feb 11, 2022

Very informative and engaging topic.

By Angelo S

Jul 28, 2021

Excellent Information, I learn a lot

By Suzanne D

Nov 11, 2020

Interesting professor. Great class.

By Jonathan A

Oct 10, 2020

Extremely insightful. Thanks a lot.

By Harara F

Jul 28, 2020

SImple and to the sticks.

By Ana C

Apr 30, 2020

Very usefull and easy to be followed

By Diego V S

Apr 17, 2020

Conciso pero muy útil!

Gran profesor!

By G T

Sep 20, 2018

Excellent lecture with live examples

By Gerson A

Dec 20, 2017

very useful and simple understanding

By Olag G

Jul 13, 2017

Loved it! Very fun, easy and useful.

By Shane M

Mar 29, 2017

Very fast moving and easy to digest.

By Mostafa H

Jun 29, 2022

very usfel and informative content

By Akash K

Jun 20, 2020

Really helpful and very informative

By Athena O

Sep 6, 2017

I learned a lot! Thank you so much!

By Luis N P

Aug 25, 2017

I've enjoyed this course very much.

By Tiago B

Jun 14, 2017

What a great source of information!

By Tori R

Nov 17, 2016

This course was amazing. Thank you!

By Ken S J

Oct 17, 2022

Very insightful, great strategies

By Jeannette G

Jan 29, 2021

Highly engaging and informational.

By Mariana P

Sep 21, 2020

love the classes and the examples!

By Fahad U R K

Apr 8, 2020

It was very hepful and interesting

By Nimz I

Jul 18, 2017

Absolutely amazing and very useful