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Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,959 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews


Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Jul 16, 2022

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

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1101 - 1125 of 1,599 Reviews for Viral Marketing and How to Craft Contagious Content

By Mariana F

Oct 22, 2017

Excellent course, very helpfull

By Diana M E V

Jun 28, 2017

Very usefull and easy to learn!

By Marshall S

Jun 21, 2017

Great introduction to marketing

By Belle L

Jun 12, 2017

Compact and applicable content.

By Musharraf A

Mar 27, 2017

Its a good informational course

By Virginia V

Nov 1, 2022

Really digestible information!

By Anu A

Jun 4, 2022

loved the stories and examples

By Wendy M

Jun 2, 2020

I really enjoyed this class!!!

By Rishabh P

May 9, 2020

Great course to develop skills

By ryan d

Jul 3, 2018

Great course, great professor.

By Mehakdeep S

Jun 18, 2017

good course for entrepreneurs.


Dec 10, 2016

Thanks for course. It amazing!

By Gisele A

Oct 4, 2016

Really interesting the details

By Igor S

Jan 6, 2023

That was exciting. Thank you!

By Solomon C

Sep 18, 2020

The course is very insightful

By Priyal M

Jul 7, 2020

Excellent course was to good.

By Mina F

Mar 15, 2019

Informative and entertaining!

By Radka G

Apr 16, 2018

Brilliant, really enjoyed it!

By Jessica

Oct 17, 2017

This was a really fun course!

By Conrad A

Sep 6, 2017

Very informative . Thank You.

By Hector F

May 2, 2017

Simple and usefull knowledge.


Dec 17, 2016

Smart people; great concepts.

By Paola P

Oct 25, 2016

I loved it! Thanks Professor!

By Muhammad I A T

Dec 21, 2015

Simple, Effective and Useful.

By Peter P

Nov 24, 2022

Very engaging and enjoyable.