Chevron Left
Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,967 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews


Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

Filter by:

1151 - 1175 of 1,600 Reviews for Viral Marketing and How to Craft Contagious Content

By Mohsin A K

Sep 29, 2016

Precise and knowledgable.

By Amanda P

Nov 8, 2017

Short, clear and useful!

By Dora B

Sep 24, 2017

Quick and easy to grasp!

By Hassan D

Jun 18, 2017

great investment of time

By Julia E

May 25, 2017

Very useful information!

By Dinesh N

Jan 29, 2017

Great course. Thank you.

By Aleksandra S

Apr 8, 2020

Very interesting course

By Dunja

Dec 3, 2018

Interesting and useful.

By Marcia

Aug 21, 2017

Great course! I love it

By Motoni O

Nov 10, 2016

awesome and well taught

By Giannis M

Nov 1, 2016

Really modernc content!

By Kimberly J L C

Aug 15, 2017


By urša r

Nov 2, 2016

Thoroughly enjoyed it.

By Monika K

Jan 30, 2023

Loved the curriculum!

By Slavev V

Jun 5, 2020

I liked it very much!

By Etik B

Jan 16, 2020

I enjoyed this class!

By Vesna

Oct 19, 2017

Excellent! Thank you.

By Alex W

Jul 5, 2017

really useful course!

By Camilo A

Jan 24, 2017

Very practical course

By rebeca e

Apr 7, 2022

Very helpful course.

By Shashank S

Apr 10, 2020

Engaging and Useful!

By Carlos E B S

Aug 28, 2018

Nice course. Thanks!

By Eslam M

Mar 13, 2018


















By Abigail S

Nov 8, 2017

Very helpful course!

By Ayushi K

Jan 31, 2017

Excellent Course....