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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4,967 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews


Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.


Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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1201 - 1225 of 1,600 Reviews for Viral Marketing and How to Craft Contagious Content

By Aaditya A

Nov 12, 2017

powerful insights

By Seb G

Aug 23, 2017

real good content

By Tatiana M I

Jul 1, 2017

excellent course!

By Tallal B N

Jan 3, 2017

Very Informative.

By Kim N

Nov 29, 2016

Amazing material!

By Hoang A

Oct 20, 2016

Best course ever.

By C. C

Apr 15, 2016

Awesome content!!

By Rafael d N A P

Jun 30, 2022

Curso muito bom!

By Ruchika T

Apr 17, 2022

Pratical content

By 沈姿伶

Oct 2, 2020


By Joshah H

Apr 2, 2020

Great fun class!

By Sarah Y

Mar 28, 2020

Wonderful class!

By Ron D

Jul 15, 2019

Very Informative

By Bhagirath V

Apr 20, 2019

Very insightful.

By Burnell N

Jan 22, 2019

very informative

By Milagros T

Aug 17, 2017

very informative

By Jose L

Jul 11, 2017

very informative

By Didier B

Jun 16, 2017

Excellent course

By Sumi E J

Feb 2, 2017

Very good course

By Alejandro H

Oct 23, 2016

Amazing! Thanks!

By مجدي و

Jul 30, 2022

Amazing course.

By Vivian A M D

May 21, 2022

Great course!!!

By Thanh P

Sep 1, 2021

It's very good.

By 倚婷 张

May 8, 2020

Helpful courses

By Akshata

Apr 2, 2020

Amazing content