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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

11,317 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews


Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!


Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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326 - 350 of 2,415 Reviews for Customer Analytics

By Pankaj R

Mar 21, 2019

How to create valuable data, ranking of the customers according to there presence, marketing techniques, customer data collection applications and many more. thank you somuch

By Shaival M

Jun 13, 2020

After this course, I came to know that there are so many small-small aspects that customer analytics comprises of. Thank you for covering every minute details in this course

By Tara P

Nov 21, 2019

Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.

By Liam Y

Dec 24, 2017

I really enjoyed this course as it linked my experience in economics and statistics in an interesting and engaging manor, teaching me new ways to look at customers and data.

By Francisco E B

Oct 10, 2016

Very Good material, the topics are very well presented and explained. The approach is didactic and the additional material gives room to further exploration. I do recommend.

By Aderonke D

Oct 8, 2020

This course is very exceptional, the facilitators sure know their onions and it was delivered. I have been exposed to great skills that will help me in my future endeavors.

By Rana G

Jul 1, 2016

This is a fantastic course. It is broadened my horizon on how business should focus on customer who matter. Faculty is excellent and so is the content. Delivery is awesome.

By Syed A S

Apr 24, 2022

The best course on Customer Analytics out there. The teaching methods of every instructor were engaging and enhanced the learning experience. A big thank you to everyone.

By Adedolapo O O

Oct 14, 2021

This is indeed expository and would definitely help refine my work especially in providing recommendations and feedback to our marketing, sales and management. Thank you!

By Wenqi O

Dec 18, 2018

Super great class. The way that this course teaches me is interactive and stimilates a lot of personal thinking. Also the structure of the course is super lean and clear.

By Brent A

Aug 3, 2018

Really good course to start with.

Professors are very engaged, content is very well structured and evaluations are fair; so long as you actively watched the video content.

By Yuzheng A

Jul 17, 2017

I learned a lot in this course! I would like to thanks for this course for motivating me to explore more application of customer analytics and case studies in real life.

By Muhammad H

Apr 30, 2020

I took a a course "Analytical approach to marketing decisions at my university and the instructor recommended this course. One of the best courses I have taken so far.

By Jordan D

Apr 2, 2020

Great course. One thing I love and value are challenges. The quizzes are very challenging and really make you re-watch videos/ re-read the handouts. Very useful course.

By vishu

Aug 17, 2019

Very Clear and concise module. Explains terms and theories with great examples and clarity. Recommended for anyone, even without previous knowledge of analytics domain.

By vivek g

Sep 11, 2018

this is a great course, to understand the perspective of customer analytics at basic level. This project really helps in building foundation of customer data analytics.

By Manuj B

Aug 29, 2018

This course has given me a lot of insights about Customer Analytics. The questions were a bit tricky at times, but make you understand through the depth of the lectures

By Lizbett P E G

Sep 6, 2021

Excelente curso! Te da la oportunidad de aprender sin necesidad de que ésta sea la rama de tu experiencia. Lo recomiendo para profesionales de todas las especialidades

By Nikita B

Jul 4, 2021

The course is well structured and the professors explain through real-world and real-time examples which makes it better to understand. Enjoyed studying this course.

By Jyothsna

Sep 17, 2020

Superior quality content and professors (as expected from Wharton).

There are some questions which I have failed to crack and would love to have someone address them.

By Juan d D A H

Oct 1, 2019

Un muy buen curso para entender a mayor profundidad el CLV y cuál debería ser el acercamiento de un analista ante toda la cantidad de información que tiene a la mano.


May 15, 2016

Excellent instructor and material provided to support the Course.

Definitely a MUST have Course for professionals looking to improve their Marketing Analytics Skills.

By Bhaskar R

Apr 4, 2020

Its a brilliant course especially for someone who is looking to understand ROI and measure ad effectiveness. I wish, though, there were a few numericals to practice.

By nirali m

Aug 29, 2020

It was a really insightful course and sufficiently loaded with information. Although, I would have liked to learn more about tools of collecting and analyzing data.

By Elena

Apr 13, 2020

Me ha gustado mucho el curso. Es interesante y muy productivo al ser clases cortas. Los profesores me han parecido muy cualificados y se les entendía perfectamente.