This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By HONEY S•
It was an enlightening course for me which has opened my eyes to much greater realities in the field of marketing analytics. a must for a marketing professional.
By Trisha D•
I would anyday recommend this course to anybody interested in marketing sciences and analytics. This has been so far the most insightful and interesting course.
By Deepak S•
it is very insightful to learn about descriptive, predictive and prescriptive analytics. It helped me bridge the knowledge gaps in customer marketing analytics.
By Kavya J•
The course was informative and well taught. It covered major elements and gave a good overview of analytics involved in customer management to increase profit.
By Advik A S•
A course which helped a person with no analytics experience like me understand what customer analytics exactly is. It was a great course with great curriculum.
By Milind S•
It was a great experience learning the course since it was application-based. The professors were both witty and work-oriented which kept the interest running.
By yujie c•
this course is very interesting and useful to the beginner who has no background. Highly recommend to people with Engineer background and you will learn a lot!
By vijay k s•
the couse gave me really great insights regarding market research and customer analytics. the application part of the course was the most fullfilling content.
By Miranda R R•
It would be nice to have another course with more technical analysis tools and exercises from real life where you had to do some analysis to submit an answer.
By Hrishikesh D•
I recommend this course highly, material given is engaging and challenging. More additional readings will definitely benefit folks who are taking this course.
By Faustina K•
Thank you very much for all the insightful information. I will definitely be able to apply my newly learned skills to improving the marketing of my business.
By Arash S N•
As an engineer in a sales executive role, I throughly enjoyed the course having no data mining expertise. Every business executive should take these courses.
By Dianne L S•
I thoroughly enjoyed this course. It was very informative and gave me key insight on how the proper collection of data can be used to optimize your business.
By Syeda H•
Awesome course!!! I was introduced, to so many different concepts that I had no prior knowledge of, now I can look at many things now with a new perspective.
By PANKAJ J G•
It is very use full course for customer data Analyse and set out product and make good margin at future prediction for our business how to grow our business
By ayush t•
This course was beyond my expectations . The content was bang on and the types of examples used for analyzing customer service were up to date and relevant
By Daniel D R d F•
Great course! Very interesting course content opens the perspective for many counterintuitive situations where data may be used to solve corporate problems
By Saurabh K S•
This course is really good. Topics are related to this course are really well explained.It would be better if we have some practical related to this field.
By Olumayowa G•
It's a fantastic, eye opening course. I learned a lot in the space of just 5 weeks. Thanks to the Wharton School of Business for the wonderful opportunity.
By Alejandro L•
The course has an interesting rhythm from the first week. I think it's a good place to start understanding the data and tools needed for customer analysis.
By Craig Z•
Excellent overview to get you the basics of customer analytics. Does not cover the mathematics or formulas for the models. Very good to get your feet wet.
By Joseph C C•
Customer Analytics course is very helpful if you want to learn about analyzing the problem, how to solved the issue by using of Customer Analytics course.
By Kevin D•
This was a much more challenging course than I anticipated. Anyone considering this course will need to spend some time and read and study the material.
By Renee J•
the real applications are very interesting. Never knew how companies like Google and supermarkets can utilize analytics in such a way to generate profit.
By SANTHOSH G R•
Excellent overview of customer analytics. This course makes sure you understand the importance of customer analytics and what is required to do the same.