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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.5
stars
7,546 ratings
1,605 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1226 - 1250 of 1,547 Reviews for Customer Analytics

By Bharat S

Sep 22, 2016

Great course to understand what customer means to a company with examples.

By Shubham S

Oct 31, 2016

Extremely beneficial and intuitive course. Quizzes were also fun to give.

By Arjun G

Jul 03, 2016

Good introductory course on Business Applications of Customer Analytics !

By sina j

Mar 28, 2016

very informative , I really enjoyed the course and recommend it to others

By Lee J Y

Feb 27, 2017

Excellent course that provide you an overview of the customer analytics.

By Varad V

Oct 13, 2015

It should have involved a bit more of detail in the individual analyses.

By ISVORYA S

Sep 30, 2019

Course is really good. A little more in-depth details could be given.

By Jaime l

Mar 06, 2019

Nice introduction. I wish that it were a little bit more skills based.

By Zhilin L

Mar 29, 2020

A useful course that introduces us to the world of customer analytics

By Aviral S

Mar 29, 2020

More discussion on predictive models would add value to the learning.

By Tanos R L F

Feb 23, 2019

Very complete introduction to Costumer Analytics with clear examples.

By Vivek G

Jan 06, 2019

Good course to learn about how various firms analyze their customers.

By Cole V

Nov 24, 2019

The third week's quiz did not match up well to the lecture material.

By Risa H

Dec 24, 2017

I would like to see more participating on the forum from professors.

By Shijin T

Nov 14, 2016

Great course to understand the basics concepts of customer analytics

By Sai A R

Oct 25, 2015

The examples of application of marketing analytics was mind-blowing!

By Nate W

Aug 10, 2017

Peter is an amazing teacher not so much for the professor in WEEK 4

By Rakshit K S

Feb 13, 2019

the mentors are all good but they are too fast with their lessons.

By Fernando A

Dec 16, 2017

Enfocado completamente en teoría, hace falta ejercicios/ practica

By dimpy j

Feb 17, 2017

The course was very helpful and the lectures covered all my doubts

By Lucia G

Aug 13, 2016

I would like to learn more of the math behind the analytics.

Best,

By Jane L

Feb 01, 2016

The application and case studies segment was the most interesting.

By Oleksandr C

Oct 17, 2015

As intro very good, however I have not seen any practical examples

By Nikhil D

Aug 31, 2019

maybe a few more cases with modelling could have been provided.

By SUNIL M M

Dec 28, 2016

Very interesting.. makes you think and read/study the material.