Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Apr 06, 2017
Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.
By Ulisses P•
Dec 09, 2016
In general terms I think the course is very useful to learn and understand basic concepts around customer analytics field, with the latest platforms, studies, etc within this field.
However, I was expecting to get a little bi deeper into the concepts, with more complex analysts regardin what firms is doing nowadays.
By Lisa M•
Aug 14, 2016
Good introduction of topics, but it did assume some working knowledge of the topic. Some of the quiz questions did not seem to have any supporting material information in the course, making trying to determine the right answer frustrating.
By VINODH K•
Oct 12, 2016
practical example are need to visualize the current market situations
By Chand D•
Apr 22, 2017
The course provides a high level view about the customer analytics - good enough to be aware, however it does lack the detailed information on models. The last part by Prof. Bradlaw is great.
By Md. S B•
May 02, 2019
Good knowing about the Customer in basics . Was expecting to have more real life scenarios to be explained though.
By Nicki R•
May 03, 2019
Some parts were heavy in math, but without explanation. Otherwise, great!
Jun 10, 2019
Jul 20, 2019
Very good foundational course on customer analytics. It would be helpful to add data crunching exercise to have practical experience on analytics from actual data .
By Alejandro S•
May 07, 2019
Outdated information, but still learned data analytic insights.
By Niklas W S•
Aug 19, 2019
Good overview course but a bit simplistic. However, I miss some practical examples that could be tried and tested out in Excel such as in the Operations Analytics course.
By Mittapalli A•
Sep 14, 2019
Its good but not interesting. The speaker's and data does not match a little. But Im looking forward to start operation analytics.
By Lenka M•
Aug 26, 2019
As a beginner in the area, this churse was a good choice. I think I got a pretty good overview of the issue, unfortunately only on a theoretical level. I would rather more practical examples that students have to analyze themselves, try to decision which models want to use and than discuss their decision.
By Gopalji T•
Oct 07, 2019
Should have more technical analysis level details to perform some analysis and check the outcome
By Ebad A•
Sep 24, 2019
Overall a good course but I felt that parts of it were too theoretical and long.
By fallon c•
Oct 08, 2019
It seemed very high level. No details, no formulas, no technical info.
By kaushik C L•
Nov 06, 2019
The course brought to me lot of insights on data, data exploration, predictive analytics and prescriptive analytics. The broad definition of the terms have been understood and few example have helped to know the subject. However, even more in-depth knowledge and study material should have been provided.
By Siqi L•
Nov 17, 2019
A good overview of marketing analytics. But its too vague and it doesn't demonstrate the how-to conduct analysis on the data to predict the future outcome.
By Timothy D•
Jan 17, 2019
Not enough real world examples
By Зотов В А•
Mar 18, 2019
Too basic. Rather an overview, than an actual course
Sep 03, 2018
Experienced it as 1, a lots of quantitative statistics, 2, focused on B2C. None of these really apply to either me nor the company, so most contents will not apply.
By Svetlana K•
Sep 22, 2018
Outdated slides and lectures
By James S•
Nov 01, 2015
Although the content was very interesting and the basic concepts were good to know, the student doesn't ultimately gain any tools that they use upon exit of the course.
May 23, 2016
For the price paid I would expect something more... It gives you an idea and show you examples. Good background course in order to show your interest in the subject. It could have been organized in a different way in order to make tinteractive and
By Cackowska D•
Feb 11, 2017
it was quite difficult to follow , due the language barrier and it was only overview , they could gave a bit more informa
By Katelyn J•
Oct 09, 2015
Interesting assortment of professors but very little interaction in the course. Just 4 quizzes. Not very helpful for building a deep understanding of the material.