Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
By devidutta s•
Jul 03, 2018
All the slides were filled with information. Still my favourites is Eric Bradlow as he connects more by giving more indepth examples which we can relate to.
By Djomartova A•
May 03, 2020
Спасибо за курс! Очень полезно!
Хочу порекомендовать применить субтитры на русском языке, данный курс будет доступен наиболее большему количеству желающих.
By Aniekan N A•
Nov 17, 2019
It was an interesting 5 weeks course, getting to under direction Models that can be used , understanding ways to gather data needed for customer analytics.
By Jonathan K•
Jun 06, 2018
Fantastic course! Definitely learned a lot about Analytics, specifically in marketing towards customers. Really enjoyed the segment regarding case studies.
By Yue L•
May 23, 2018
The first 3 weeks of content are kind of boring, but the last week really wraps it up and makes a lot things happened in my life make sense to me suddenly.
By Irapuan C B•
Apr 13, 2020
The week four and five were the hardest ones to follow, maybe it was just my fatigue after the first parts, or they need to improve in something in there.
By Venkat R•
Sep 10, 2019
The course structure is very good. It will be good, if there are more live examples for each topic discussed in the course.
Thanks Coursera for the course.
By Timothy S M•
Mar 28, 2018
The instruction was somewhat uneven (Professor Fader's lecture was outstanding; the high point) but generally I took a good deal of value from the course.
By Zhu K•
Apr 22, 2016
It covers quite a lot data exploration methods during the course. However, they are not deeply introduced. It can be better explained with more materials.
By preet r•
May 13, 2020
very informative and useful. gave me a clear understanding of what customer analytics is and how applying customer analytics can boom a business or firm.
May 04, 2018
Very informative. Very basic and reader-friendly. Even if I have no knowledge about this topic before, I can still catch up with most of the points here.
By Sara d M M L d S•
Feb 06, 2016
The module was good. I just would like to have more cases in how companies are implementing customer analytics and overcoming the challenge of poor data.
By Rahadul I F•
Apr 19, 2020
This is giving a basic foundation about customer analytics. They have teach what are the tools to use for customer analytics but not in a technical way.
By Kevin C•
Feb 02, 2020
Great high-level overview! Would like a little more detail on some of the mathematical calculations that should be employed, but otherwise great info!
By Ayaz W•
Apr 19, 2018
A good starter course to understand about what to look for when looking at customer analytics and who to target and what to expect from actions taken.
By David J•
Feb 08, 2019
some of the material around attribution is clearly outdated to current market offerings. the content needs a refresh, has antiquated references too.
By Gourab N•
Oct 18, 2015
The course gives very good business ideas driven by analytics. However it would be great if the course could have been more practical/data oriented.
By Peter W•
May 27, 2020
Very informative, but would not pay a penny for this course. Wharton is holding on materials and only giving out very brief introductory knowledge.
By Ahmed M E•
Apr 03, 2018
I think it need more practical parts, the tools that can be used along with the techniques and best practices.
But the over all thing was very good.
By Jewel A R•
Apr 21, 2020
Some of the key information are outdated already, like the marketing strategies being used by different companies in the last part of the course.
By PARIJAT G•
Oct 24, 2019
Could had been more detailed with a few models examples for determining customer value and examples of data predictions and prescriptive actions
By Midhun C•
Jul 08, 2019
Good to get an overview about the current ongoing trend in customer analytics. Helps the learners get comfortable with the language of analytics
By Robert P•
Dec 11, 2016
Really good overall, but week 4 was very weak compared to the other four. Less engaging, very basic, and didn't add anywhere near as much value.
By AKHIL P S•
Mar 03, 2020
It was a really nice learning experience there was a lot to listing too but kind of came to know more about how a customer is analysed online
By Kingsley A•
Jan 28, 2019
A really insightful gaze into the world of analytics. This is a real career opportunity for me and I'm glad I managed to take this first step.