The course gives very good business ideas driven by analytics. However it would be great if the course could have been more practical/data oriented.

A very easy explanation for all the concepts. One can easily relate the examples to understand better. Thanks for the additional reading materials!

Very informative, but would not pay a penny for this course. Wharton is holding on materials and only giving out very brief introductory knowledge.

I think it need more practical parts, the tools that can be used along with the techniques and best practices.

But the over all thing was very good.

Some of the key information are outdated already, like the marketing strategies being used by different companies in the last part of the course.

Could had been more detailed with a few models examples for determining customer value and examples of data predictions and prescriptive actions

Good to get an overview about the current ongoing trend in customer analytics. Helps the learners get comfortable with the language of analytics

Really good overall, but week 4 was very weak compared to the other four. Less engaging, very basic, and didn't add anywhere near as much value.

It was a really nice learning experience there was a lot to listing too but kind of came to know more about how a customer is analysed online

A really insightful gaze into the world of analytics. This is a real career opportunity for me and I'm glad I managed to take this first step.

A solution set to all the questions or at least the question not answered correctly in quiz with explanation would help improve understanding,

Very informative. But I wish it was a bit more detailed and specific on the type of tools. And helped us derives calculations using the tools

Some of the information on the tests was difficult to extract from the course and there are still a few questions I don't know the answer to.

Good course and good introduction, lacking some more specific analysis tools if you only take this course instead of the whole specialization

I'd have preferred if it had a touch of practical/calculative aspect to it. Otherwise from theoretical point of view, the course was great!!

A few more real life examples on how to use the formulas would have been helpful. Some questions in the quizzes were not covered. Otherwise,

Great course as it provides a great set of examples of use-cases. My only recommendation would be actual examples of some of the data sets.

Excellent overview of basic customer analytics, reading materials provide food for thought and insights that were previously left unnoticed

The course is fast paced and covers all fundamental topics which will lay a strong base for future learning. Very well put and structured.

Brilliant course but it would be great if they go into much more depth. It is a great course who are just starting in the analytics phase.

As a law student, I would recommend you to teach by using slides in every class so the non-business students can follow the course easier.

If there were more examples and real calculations like in the other courses of the specialization, probably this course will be the best.

This course gives a very high level understanding on the customer analytics concepts. Predictive analytics covered here is total waste !

While the course was good but week 5 made it more special with more real-time examples and explanations creating interest in the field.

O Curso é ótimo, mas como é uma área em que o conteúdo se defesa rapidamente, acredito que alguns módulos já deveriam ser atualizados.