This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Nurul H I•
Content is easy to follow. Lecturers are not boring. They are very passionate and delivering the lectures in distinctive ways that manage to capture my attention. Appropriate range of resources are provided.
By John U D•
This has been the most educative video I have enrolled in the Coursera platform. Thumb up to all the instructors. and thank you very much for all the professors and teams in this course. thank you very much
By victoria g•
This course has good structure, integrity and business/marketing analysis studies that can help understand customer motivation, ability effectively analyze marketing information. Thanks for great tutorial!
By saeed m•
it is a great opportunity to know a lot of stuff about customer analytics. I learned a lot. but application should be more easily available. the BTYD model has not easy to use help and i couldnt implement.
By Orlando C•
Helpful for anyone currently in or seeking to enter marketing or product development as a profession. This course demonstrates skills useful for developing an analytical mindset around customer centricity.
By Kiet F•
The professors deliver the content of the course in an easily consumable fashion. They provide real world examples of customer analytics. I truly benefited from this course and from the insights presented.
By Anton W•
Great overview of the marketing analytics field, delivered by top lecturers from the academy. It helps extend understanding on the principles of descriptive, predictive, prescriptive and their application.
By WEYINMI K A•
This was a eye opener for me. I can now make good sense of big data. I highly recommend this course. The value of the knowledge gained is mind-blowing and more resourceful than imagined. Thanks Coursera :)
By Samuel G•
It's absolutely relevant to the real world problems and situations. The lecturer delivered the materials, which are also arranged properly, perfectly in terms of timing and conciseness. Very up-to-date.
By Francisco A O A•
Excellent couse on "Customer Analytics", my first ever. Excellent teaching quality and the video-lectures are with the Wharton stamp. I am excited to complete the "Business Analytics Specialization".
By Juan D B•
Excellent for learning different types of analytics, the different tools, learning which type of analytics and tool to use in a specific situation. Furthermore how to implement analytics in business
By Andressa G•
The course is very useful and opened a whole new set of interests for me. I'll keep learning and digging into customer analytics for sure, I can see it's a very valuable set of skills and knowledge.
By TEJAS N J•
This was my first course on coursera and i think it was definitely worth spending time. This was my first step towards analytics and this course has helped me gain insights about customer analytics.
By Prateek K•
Provides very good overview and understanding of cutomer analytics, how to collect data, measure, predict outcomes and what techniques to use in different scenarios. Highly recommend for beginners.
By Saurabh S•
This course is designed with highly skilled faculties. The way they explains carry a lot of meaning in small format. One may easily understand without having any prior knowledge of this whole area.
By Justin S•
Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.
Immensely informative and sets up the context for Customer Analytics. Its a privilege to get industry experience by Peter Fader and Eric Bradlow (especially on Marketing Analytics and BTYD model).
A fantastic course to start wading into making sense of data and people. Would love to see some more exposure to the processes and approaches (CLV) at a deeper level, but outstanding non the less.
By Emmanuel A•
This course has widened my understanding of customer analytics and the significant role it plays in modern business establishments. Thanks to the UPenn team and Coursera for making this possible.
By Gowtham T•
The course has been tailored so nicely for deep understanding of Customer Analytics. The instructors' way of conveying the information is excellent and there are no too long videos to get bored.
By Yashvir J•
I thoroughly enjoyed this course. Lots of relevant learnings taken out and being able to pace myself according to my work schedule and off days worked well for me. Thank you for the opportunity
By Nicole S•
This is a really challenging course. This gives a clue of how the best statisticians in the world think. Just don't get lost in the math - focus on the theories and you'll come out all right.
By 怡甄 高•
A great introductory course for customer analytics. Goes into details about marketing research, customer lifetime value etc.
*not for people who are looking for some hard core stat calculation.
By Norshuhada B A H•
This course gave me great insights into customer analytics. All instructors possess experience and industry knowledge that made it easy for us to understand and relate to business application,
By Chengyue W•
the course take me to learn some basic but very important knowledget of customer analytics, totally change my mind of customer analytics, it is great lesson and foundation for the future work.