Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Aug 05, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
By Humberto B•
Aug 10, 2017
Erick Bradlow is an excellent instructor as also Peter Fader.
If you are willing to learn from the people that are day to day on Industry's innovation field then you should take this course.
By Cajetan D•
May 06, 2020
Excellent material for the analytics of customer. We need to get more explanation regarding the Predictive part as to how we got the hot matrix. I could not get that. Is it prior research?
By Parth C•
Nov 26, 2019
A great course which actually tells us how important customers analytics for an organization is!. The pace of the course is medium but you get to learn something exciting in every session.
By Christopher A•
Aug 05, 2020
I had no idea on what to expect from this course. After investing a few weeks to complete this course I feel like I have a solid foundation on how to leverage data for business decisions.
By BRIAN O O•
Dec 13, 2019
I have developed great great insights that will forever change my view of marketing.I feel empowered with knowledge that will impact the kind of analysis I do in future.Thank you Wharton
By YIYUN M•
Aug 05, 2019
These courses are really useful, through learning, I formed a deep understanding on customers analysis and the CLV for marketing. Thanks Coursera, and Thanks professors for these courses.
Feb 11, 2019
This course provides a logical system of customers analytics and a series of practical insights to apply theories into real problems. I like the analytics applied part in week 5 the best.
By Ishan L•
Aug 07, 2019
If you are into business or startup (at any level) this course will help you understand your customer in a much better way. I am going to apply the knowledge gained into my own business.
By Vignesh D•
Jan 09, 2016
Very good course to understand the advanced analytics practices followed in the modern day sales and marketing profession and how our day to day actions and experiences are linked to it.
By Hamed A S•
Jan 11, 2019
It is quite difficult, I had to read the materials more than once in order to pass! I think it could have been much better if the materials were more powerpoint slide rather than links.
By Michael D•
Mar 19, 2017
I really enjoyed this introduction to customer analytics. Thank you Wharton for providing this excellent resource to those of us who are becoming increasingly fascinated with analytics.
By Trần V L•
Oct 13, 2018
Yah, this is a useful course for anyone who want to know how data is processed.
With dedication of 4 professors, you will enjoy the knowledge which you get in this course.
By Hans J L•
Apr 02, 2020
Very pleased with the shorter length videos; each addressing very specific sub-topics. The lecturers are all very knowledgeable and educate in a clear, concise and captivating manner.
By Brad W•
Mar 24, 2020
Great Course! I learned a lot! I thought the Week 4 quiz was hard to answer some of the questions asked. It took a lot of trial and error and It did not relate well with the lecture.
By Ricardo D A R•
Jan 12, 2016
Great Extra Material!! Especially the R stuff!! I'd like to see much more of customer analysis! So much great ideas! It really miss the part of how getting data without pay it fo XD
By David D R A•
Oct 14, 2019
It's a perfect course to introduce yourself in the analytic world. You'll get the basic knowlegde about: what is data, what does the organizations do with it and how can you do it.
By SAMPATT K•
Jul 15, 2017
It was a very nice experience learning this course. I got great insights which i was unaware of. Thanks to the faculties for their dedication and Thanks to Wharton University also.
By Zaf K•
Dec 28, 2016
Quality input, great tutors. Relevant to me as a technical salesperson and data enthusiast. Thank you for the excellent offering. I enjoyed the quizzes, the videos and the PPTs.
By Carlos J B A•
Apr 07, 2019
A rewarding experience because I have been able to learn very valuable information. It is an excellent course. It has helped me in the personal and professional field. Thank you.
By Swetha A R•
Jul 23, 2017
Loved the course.
However I don't know how to check the correct answers in the quiz exam. Please show options to check the correct answers for all the wrong ones in the quiz exam.
By Joaquín C M•
Dec 03, 2018
Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.
By Patricio O•
Jun 29, 2020
Great tools, ultimate data of what's going on now (and what could happen in the future), and excellent teachers. Congratulations, and glad that i've learned a lot of new stuff!
By Pranjal S•
May 21, 2017
Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.
By Jijin T•
Apr 23, 2017
Gave a great perspective about how to go about with data; the do's and dont's. Would be interested in reading more relevant articles to further enhance interest in the subject.