This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Hashim N•
This is an excellent course ; the trainers are great and the content is very relevant and explained in an easy to understand yet concise manner.
By Huang J•
A very good introductory course in customer analytics which strikes a balance between theory and practical examples. Enjoyed the course greatly.
By Dana P•
Very good materials & presenter. Some quizzes are pretty tough to crack, make you run through the course materials again and really take notes.
By Mohit A•
Now I have understood how analytics is important. But for more exposure, I need to apply it practically to solve real-time problems and issues.
By Idsarut S•
Great content, Still useful even I watched this in 2020. Expect a bit more detail on calculation side and/or sample case especially on week 2-3
By Pramod T J•
Excellent course. It provided me an insight into customer lifetime value. The material that I learned in this course will help me in my career.
By Silvio G•
thank you very much for the opportunity, it seemed a very interensate, dynamic and entertaining course, loaded with a lot of useful information
By Deleted A•
I did enjoy this course: very fruitful and practical. I would like to deeply appreciate this opportunity and strongly recommend it to everyone.
By Nato w•
The course gave me a deeper understanding of the technological development and drive in industry to automate interactive processes. Insightful!
By Suraj K•
customer analytics are the basic things and one should know how things going to work. i am happy that i have successfully completed the course
By Anthony N•
Interesting thoughts on all aspects of customer and market analytics.
Additional course resources were very useful to me in my current job role.
By Poornima P•
This is good course to follow to get basic idea about descriptive, predictive and prescriptive analytics with market research and case studies
By Sahar S A•
This has been a wholistic experience for me. The course has fueled my interest in the subject to explore its endless possibilities. Thank you!
By Nicholas S•
A great introduction to the granular world of customer analytics, not just the marketing world through analytics. I would highly recommend it!
By Francis A•
Extremely useful. Would be great if more practical exercises would be included, however that was outlined in the beginning, so can't complain.
By Jawdat A R•
By far the best course I have taken. Cant wait to complete this specialization. Thanks to the whole team for offering this course on Coursera.
By Srinivasan V•
A mix of technical stuff explained in simplified language. The Advanced Management Science bit was mind boggling. Amazing knowledge transfer.
By Maryia M•
Exciting material and talented instructors! One of the amazing parts is the applicable to real life CLV model with an R package. Many thanks!
By Jason M•
This course gave us pretty advanced concept and technologies on customer analytics. It opened a window for us to dive into it more in future.
By Nicole K•
I really enjoyed this course. There was a good mix of numerical theories and general concepts. It'll definitely come in handy in the future.
By Mudita B•
Great learning experience. Got to know the nuances of Business Analytics and that too in a very interesting and systematic manner.
By Ulisan K•
This was so helpful in giving me the information I needed for my career pivot. Great pace! Good instructors. Loved the learning experience!
By Bilal F•
Great course and and professors. Dr. Fader might just be the best tutor I came across during both my Bachelor and Master engineering years.
By Shula A•
Interesting take on Customer Analytics. The videos were short and concise, but were able to provide insightful information about the topic!
By Bre P•
Great course with really good insights on the current applications of analytics in marketing and future developments of these applications.