Jan 30, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Aug 4, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
By Alejandro L•
May 19, 2017
The course has an interesting rhythm from the first week. I think it's a good place to start understanding the data and tools needed for customer analysis.
By Craig Z•
Aug 2, 2019
Excellent overview to get you the basics of customer analytics. Does not cover the mathematics or formulas for the models. Very good to get your feet wet.
By Joseph C C•
Nov 20, 2017
Customer Analytics course is very helpful if you want to learn about analyzing the problem, how to solved the issue by using of Customer Analytics course.
By Kevin D•
Jul 29, 2020
This was a much more challenging course than I anticipated. Anyone considering this course will need to spend some time and read and study the material.
By Renee J•
Jul 25, 2017
the real applications are very interesting. Never knew how companies like Google and supermarkets can utilize analytics in such a way to generate profit.
By SANTHOSH G R•
Jun 17, 2017
Excellent overview of customer analytics. This course makes sure you understand the importance of customer analytics and what is required to do the same.
By Alexander J F I•
Dec 26, 2016
This course was a great deep dive in customer analytics concepts and applications. Highly recommended for marketers and business leaders in any industry.
By Jackson G•
Jul 6, 2020
A fascinating insight into a field of study which strongly affects us all, whether we're aware of it or not! Very manageable from a beginner standpoint.
By CHAOFU Z•
Aug 5, 2019
pretty nice class for learning the business analytics, this is the course that teach you what BA is, and how u can improve ur skills in it in the future
By Nisha D•
Aug 10, 2016
Very helpful in terms of clarity of content and appropriate testing methodology. Superb instructors with amazing lecture delivery throughout the course.
By Deleted A•
Oct 28, 2015
Fast paced and informative. It was great to see how marketing use data, statistics, and the R programming language to make actionable business insights.
By Sai A•
Oct 24, 2020
This is my first time of enrolling in Wharton Online course. It was a great time and I got a lot of knowledge form this course. Thanks for your effort.
By Yannam L R•
Jun 16, 2016
Very impressive course setup in a systematic way which make to understand those even who doesn't have any prior knowledge of analytics. Thanks for your
By Ayush S•
Jun 8, 2022
It is one of the best courses on customer analytics. The padagogy is excellent. The Corse content provides both practical and theortical application.
By SANJAY K T•
May 20, 2019
It was optimal enough with a lot of exploratory and descriptive data explored over causality with high prediction to lower churn rates of application.
By JC R•
Feb 13, 2017
Thanks for a wonderful experience. Please make the quizzes answers more about research or the handouts and less about speaker opinion interpretation.
By Siddharth S•
Mar 28, 2016
this was a very good course...impressed by the way Prof. Peter Fader talked about the topics...looking forward to take more courses offered by wharton
By Yash M•
Jun 17, 2020
Very well curated course on Customer Analytics. It has equipped me with right set of concepts and ideas to go about setting customer Analytics model.
By Jay T•
May 12, 2020
Loved the course. Although it was a brief into what customer analytics is but it motivated me to learn more about it. Thank You Coursera and Wharton,
By Abdul R S•
Aug 17, 2017
Great course. Thoroughly enjoyed it. The content was easy to grasp a special mention about the last presentation by Prof. Eric was great!!!
Oct 19, 2016
I was not sure initially, but as the course went by, it started getting better and better and I would definitely recommend this course to my friends.
By Chidoze H C•
Sep 22, 2016
I had one of the best times of my life as a student undertaking this course. Thank You Wharton School of the University of Pennsylvania and Coursera!
By Joe L•
Nov 12, 2015
Great course, every insightful information shared. Well worth you time to take the course. MY thanks to the Professors for sharing their knowledge.
By Amit D•
Feb 2, 2020
It is very help full course of marketing person who can utilized in our job and growth of the company and increase the profitability of the company.
By Bernard T•
Sep 26, 2019
Very informative course for me as an non-business major student to understand more about how data can be used in making better managerial decisions.