This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
By Vignesh D•
Very good course to understand the advanced analytics practices followed in the modern day sales and marketing profession and how our day to day actions and experiences are linked to it.
By Hamed A S•
It is quite difficult, I had to read the materials more than once in order to pass! I think it could have been much better if the materials were more powerpoint slide rather than links.
By Michael D•
I really enjoyed this introduction to customer analytics. Thank you Wharton for providing this excellent resource to those of us who are becoming increasingly fascinated with analytics.
By Luong T V•
Yah, this is a useful course for anyone who want to know how data is processed.
With dedication of 4 professors, you will enjoy the knowledge which you get in this course.
By Haider A•
Excellent course I must say. Each and every thing that all of the instructors covered was comprehensive and easy to understand. This course is an excellent start towards a new future!
By Hans J L•
Very pleased with the shorter length videos; each addressing very specific sub-topics. The lecturers are all very knowledgeable and educate in a clear, concise and captivating manner.
By Brad W•
Great Course! I learned a lot! I thought the Week 4 quiz was hard to answer some of the questions asked. It took a lot of trial and error and It did not relate well with the lecture.
By Ricardo D A R•
Great Extra Material!! Especially the R stuff!! I'd like to see much more of customer analysis! So much great ideas! It really miss the part of how getting data without pay it fo XD
By David D R A•
It's a perfect course to introduce yourself in the analytic world. You'll get the basic knowlegde about: what is data, what does the organizations do with it and how can you do it.
By SAMPATT K•
It was a very nice experience learning this course. I got great insights which i was unaware of. Thanks to the faculties for their dedication and Thanks to Wharton University also.
By Zaf K•
Quality input, great tutors. Relevant to me as a technical salesperson and data enthusiast. Thank you for the excellent offering. I enjoyed the quizzes, the videos and the PPTs.
By Carlos J B A•
A rewarding experience because I have been able to learn very valuable information. It is an excellent course. It has helped me in the personal and professional field. Thank you.
By Swetha A R•
Loved the course.
However I don't know how to check the correct answers in the quiz exam. Please show options to check the correct answers for all the wrong ones in the quiz exam.
By Joaquín C M•
Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.
By Patricio O•
Great tools, ultimate data of what's going on now (and what could happen in the future), and excellent teachers. Congratulations, and glad that i've learned a lot of new stuff!
By Pranjal S•
Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.
By Jijin T•
Gave a great perspective about how to go about with data; the do's and dont's. Would be interested in reading more relevant articles to further enhance interest in the subject.
By ADEOTI B S•
This is a good start for me that is just entering into the field of business analytics. It make me want to learn more and probably consider a career switch if it comes my way.
By Given M•
Great insights on the collision course of technology and managerial sciences with real-world practical examples for a complete picture of the progress made and we are heading.
By Azhar I•
Thank you so much! This course is my first course what I have done!!! The content is really interesting and useful! And I so much love professor's passion about Customer Data!
By Kelvin W•
It will give you the ability to converse, to imagine, and to know what should someone do in the era of Big Data. It won't give you the technical ability to implement it though
By Pankaj R•
How to create valuable data, ranking of the customers according to there presence, marketing techniques, customer data collection applications and many more. thank you somuch
By Shaival M•
After this course, I came to know that there are so many small-small aspects that customer analytics comprises of. Thank you for covering every minute details in this course
By Tara P•
Found this course super interesting, as as challenging (specifically Week 2). The application of our learnings in Week 5 really interesting and put the theory into practice.