Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
By Taya D•
Jul 30, 2017
A good intro to customer analytics. I think some more critical thinking could be applied to the tests rather than simple memorization. But, overall, a well executed course. Thanks everyone!
By John L Z•
Mar 06, 2017
I have learned a lot. I liked the approach of dividing the topics into Descriptive, Predictive and Prescriptive. Also, the discussions on the applications of the course is really quite useful.
By Suresh K K•
Dec 26, 2017
All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.
By Thomas L•
Feb 02, 2017
Extremely well done! I worked in the 1990's with a marketing research company in Delaware County founded by four Penn Graduates. The University of Pennsylvania focus on excellence continues.
By Moses J O•
Jun 03, 2019
This course provides a more real and practical understanding of customer behaviour and the reasons behinds the choices they make. I am excited about this course, and I feel greatly enriched.
By Humberto B•
Aug 10, 2017
Erick Bradlow is an excellent instructor as also Peter Fader.
If you are willing to learn from the people that are day to day on Industry's innovation field then you should take this course.
By Parth C•
Nov 26, 2019
A great course which actually tells us how important customers analytics for an organization is!. The pace of the course is medium but you get to learn something exciting in every session.
By BRIAN O O•
Dec 13, 2019
I have developed great great insights that will forever change my view of marketing.I feel empowered with knowledge that will impact the kind of analysis I do in future.Thank you Wharton
By YIYUN M•
Aug 05, 2019
These courses are really useful, through learning, I formed a deep understanding on customers analysis and the CLV for marketing. Thanks Coursera, and Thanks professors for these courses.
Feb 11, 2019
This course provides a logical system of customers analytics and a series of practical insights to apply theories into real problems. I like the analytics applied part in week 5 the best.
By Ishan L•
Aug 07, 2019
If you are into business or startup (at any level) this course will help you understand your customer in a much better way. I am going to apply the knowledge gained into my own business.
By Vignesh D•
Jan 09, 2016
Very good course to understand the advanced analytics practices followed in the modern day sales and marketing profession and how our day to day actions and experiences are linked to it.
By Hamed A S•
Jan 11, 2019
It is quite difficult, I had to read the materials more than once in order to pass! I think it could have been much better if the materials were more powerpoint slide rather than links.
By Michael D•
Mar 19, 2017
I really enjoyed this introduction to customer analytics. Thank you Wharton for providing this excellent resource to those of us who are becoming increasingly fascinated with analytics.
By Trần V L•
Oct 13, 2018
Yah, this is a useful course for anyone who want to know how data is processed.
With dedication of 4 professors, you will enjoy the knowledge which you get in this course.
By Ricardo D A R•
Jan 12, 2016
Great Extra Material!! Especially the R stuff!! I'd like to see much more of customer analysis! So much great ideas! It really miss the part of how getting data without pay it fo XD
By David D R A•
Oct 14, 2019
It's a perfect course to introduce yourself in the analytic world. You'll get the basic knowlegde about: what is data, what does the organizations do with it and how can you do it.
By SAMPATT K•
Jul 15, 2017
It was a very nice experience learning this course. I got great insights which i was unaware of. Thanks to the faculties for their dedication and Thanks to Wharton University also.
By Zaf K•
Dec 28, 2016
Quality input, great tutors. Relevant to me as a technical salesperson and data enthusiast. Thank you for the excellent offering. I enjoyed the quizzes, the videos and the PPTs.
By Carlos J B A•
Apr 07, 2019
A rewarding experience because I have been able to learn very valuable information. It is an excellent course. It has helped me in the personal and professional field. Thank you.
By Swetha A R•
Jul 23, 2017
Loved the course.
However I don't know how to check the correct answers in the quiz exam. Please show options to check the correct answers for all the wrong ones in the quiz exam.
By Joaquín C M•
Dec 03, 2018
Very interesting and useful. With this course you can learn in a few weeks the basics of Marketing Science, what it has became a must in business, specially for decision making.
By Pranjal S•
May 21, 2017
Excellent Course. Excellent Professors. Really opened my mind to the possibilities of using Data for far superior Business results. The Industry wide examples were eye openers.
By Jijin T•
Apr 23, 2017
Gave a great perspective about how to go about with data; the do's and dont's. Would be interested in reading more relevant articles to further enhance interest in the subject.