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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,660 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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301 - 325 of 2,495 Reviews for Customer Analytics

By Taya D

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Jul 29, 2017

A good intro to customer analytics. I think some more critical thinking could be applied to the tests rather than simple memorization. But, overall, a well executed course. Thanks everyone!

By John L Z

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Mar 6, 2017

I have learned a lot. I liked the approach of dividing the topics into Descriptive, Predictive and Prescriptive. Also, the discussions on the applications of the course is really quite useful.

By Ashish M

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Apr 28, 2020

The course was very insightful and the assignments were challenging which needed deep understanding of the basics taught by the awesome professors in a simple yet creative language. Thank you

By Suresh K K

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Dec 26, 2017

All the lectures are easily understood and the applications of data that are mentioned helped a lot to understand the data in action. Overall this is a valuable course and would recommend it.

By Thomas L

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Feb 2, 2017

Extremely well done! I worked in the 1990's with a marketing research company in Delaware County founded by four Penn Graduates. The University of Pennsylvania focus on excellence continues.

By Moses J O

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Jun 2, 2019

This course provides a more real and practical understanding of customer behaviour and the reasons behinds the choices they make. I am excited about this course, and I feel greatly enriched.

By Humberto B

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Aug 10, 2017

Erick Bradlow is an excellent instructor as also Peter Fader.

If you are willing to learn from the people that are day to day on Industry's innovation field then you should take this course.

By Gabriela R

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Jul 15, 2023

Excellent content, with very up-to-date concepts of customer analysis in different markets, as well as the tools that should be used to collect the best data, which will be analyzed, thanks

By Cajetan D

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May 6, 2020

Excellent material for the analytics of customer. We need to get more explanation regarding the Predictive part as to how we got the hot matrix. I could not get that. Is it prior research?

By Parth C

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Nov 26, 2019

A great course which actually tells us how important customers analytics for an organization is!. The pace of the course is medium but you get to learn something exciting in every session.

By Narjjan V d F B

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Apr 26, 2021

O curso é sensacional! Aprendi como analisar os clientes e seus comportamentos de compra, com o objetivo de criar modelos preditivos que ajudam a mensurar o tempo de vida de cada cliente.

By Christopher A

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Aug 5, 2020

I had no idea on what to expect from this course. After investing a few weeks to complete this course I feel like I have a solid foundation on how to leverage data for business decisions.

By brian o

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Dec 13, 2019

I have developed great great insights that will forever change my view of marketing.I feel empowered with knowledge that will impact the kind of analysis I do in future.Thank you Wharton

By YIYUN M

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Aug 5, 2019

These courses are really useful, through learning, I formed a deep understanding on customers analysis and the CLV for marketing. Thanks Coursera, and Thanks professors for these courses.

By 王冰玉

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Feb 11, 2019

This course provides a logical system of customers analytics and a series of practical insights to apply theories into real problems. I like the analytics applied part in week 5 the best.

By Eddie K

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Aug 22, 2021

I have to admit, I had stopped moving forward with this course after a few weeks, but I came back after 1 month, and had a whole new appreciation. Loved it. Thanks to all the professors.

By Ishan L

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Aug 7, 2019

If you are into business or startup (at any level) this course will help you understand your customer in a much better way. I am going to apply the knowledge gained into my own business.

By Vignesh D

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Jan 9, 2016

Very good course to understand the advanced analytics practices followed in the modern day sales and marketing profession and how our day to day actions and experiences are linked to it.

By Hamed A S

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Jan 11, 2019

It is quite difficult, I had to read the materials more than once in order to pass! I think it could have been much better if the materials were more powerpoint slide rather than links.

By Michael D

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Mar 18, 2017

I really enjoyed this introduction to customer analytics. Thank you Wharton for providing this excellent resource to those of us who are becoming increasingly fascinated with analytics.

By Luong T V

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Oct 12, 2018

So wonderful!

Yah, this is a useful course for anyone who want to know how data is processed.

With dedication of 4 professors, you will enjoy the knowledge which you get in this course.

By Haider A

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Sep 26, 2020

Excellent course I must say. Each and every thing that all of the instructors covered was comprehensive and easy to understand. This course is an excellent start towards a new future!

By Hans J L

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Apr 2, 2020

Very pleased with the shorter length videos; each addressing very specific sub-topics. The lecturers are all very knowledgeable and educate in a clear, concise and captivating manner.

By Brad W

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Mar 23, 2020

Great Course! I learned a lot! I thought the Week 4 quiz was hard to answer some of the questions asked. It took a lot of trial and error and It did not relate well with the lecture.

By Mosiur R

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Feb 14, 2022

It was a great journey. I got some information from the world's best university professor's which was not possible in real-life of mine. Thanks to Coursera & Thanks also to Wharton.