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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

10,677 ratings
2,330 reviews

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

Jan 30, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Aug 4, 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.

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476 - 500 of 2,280 Reviews for Customer Analytics

By Ajay S

Oct 23, 2017

Graph examples should be picked up from the begnning instead of giving a pre-prepared graphic example.

I enjoyed this course.

By Rafael T d M R

Nov 8, 2020

Amazing introduction to customer analytics. I strongly recommend to everyone who wants to deal with quantitative marketing.


Oct 8, 2020

The course was a great value and knowledge for the Customer Analytics Introduction. Real-life cases were pretty interesting

By Nikhita P

Aug 29, 2018

it would help if all the topics came with additional information links or papers which might close the loop of information.

By Kajol K

Aug 24, 2017

I really liked this course. the structure of this course is good, specially while give practical examples of the companies.

By Eric G

Jun 11, 2017

Easy to understand and gives great insight. A bit low on applying the knowledge, but that comes in later courses I presume.

By Fatin F Z

Aug 8, 2016

Great insights and flow of information are taught in a manner that is easily understood by executive to C-level personnels.

By Maria E G

Dec 10, 2015

Customer Analytics is a great course really well presented by Wharton teachers. All terms really well explained. Thank you.

By Sai C N

Aug 12, 2020

This course is very useful and I have learnt about Descriptive analytics, Predictive analytics and Prescriptive analytics.

By Mohammad A

Dec 6, 2019

Excellent course about business & customer analytics especially for beginners, instructors were very good and professional

By Tejas R D

Nov 24, 2015

Well crafted and good content. Very helpful in learning the business thinking that needs to be done with all the analysis.

By Karthi M

May 26, 2020

one of the best courses in coursera to learn about customer analytics.It really fulfilled my expectations about learning.

By Graham Y

Apr 30, 2020

Enjoyed it comprehensive and well presented very tough tests at the end but really enjoyable and extremely well presented

By luca m

Mar 28, 2020

i really enjoyed the course. Profesors are very clear, and there are exciting examples and tools to manage marketing data

By Carlos E

Oct 7, 2019

The first and second week's audio wasn't great but the content and overall lessons throughout the course was outstanding.

By Karim V

Jun 23, 2017

Excellent introduction to key issues in customer analytics. Great teaching and fascinating insights on the applications.

By Varun s

Apr 23, 2017

Amazing Course... helped a lot to understand the actual utilization of data and application of analytics in marketing...

By Fai C

May 26, 2017

It is a very interesting course with practical content. Love those real business examples. Highly recommend this course!

By Hrushikesh

Mar 1, 2016

Great course, some more details will be welcome. But I did learn a lot even after working in the same field for 2 years.

By Ibironke D

Sep 6, 2020

I learnt a lot and still feel like I have much more to learn, it was well simplified for a beginner like me. Thank you.

By Olakunle Y

May 23, 2018

Amazing in-depth knowledge on how customer analytics can help a company make better managerial and marketing decisions.

By Pan W

Oct 17, 2017

Great overview, while I think it may be better titled "marketing analytics", as many discussions are marketing related.

By Samrat C

Jun 8, 2020

Very much intuitive and to the point, even a novice can understand the concepts. Great job done by Wharton Professors.

By Jyoti P

Jun 5, 2020

This is great introductory course and teaches a lot of great techniques towards customer Analytics with Good examples.

By shivani k

May 26, 2020

It's a wonderful course to gain and brace your knowledge about market, sales, data prediction and other market factors